SearchCap: The Day In Search, December 9, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Real-Time Product Inventory Site Milo Hits 1M Uniques has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it has come out of beta with 1 million monthly users, is trying to create a massive database of real-time inventory from local (mostly big box) stores. Right now the site offers live [...]

  • Hitwise: Google Near 72% Of All US Searches

    Google is approaching a 72% market share of searches in the U.S. according to the latest release from Experian Hitwise. The November 2009 stats show Google getting 71.57% of all U.S. searches, up almost a full percent from October. Yahoo and Bing both fell month-to-month, while gained one percent.

  • Taking Over an Existing PPC Account: Josh Dreller on SMN Webcast Thursday

    Tomorrow, Thursday, December 10 at 1 PM EST, join Search Engine Land columnist Josh Dreller as he presents “Taking Over an Existing PPC Account: Best Practices.” This webcast will include topics such as how to do a quick audit of the newly inherited account, pros and cons of starting new vs. taking over, creating [...]

  • Conversion Science As A Creative Mission

    Welcome to Search Engine Land’s newest column, Conversion Science. Here we’ll focus on the Three M’s—methods, math and marketing, all beautifully intertwined—for maximizing the quantity and quality of your conversions through search and search-related media. To kick things off though, I’m going to debunk a common misunderstanding about doing things “scientifically” and reveal why marketers have [...]

  • Conversion Science: New Column From Search Engine Land

    Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine [...]

  • Starting A New In House Search Marketing Job

    As many of you know, I recently joined BillShrink as Director of Search Marketing, which will essentially be my 4th time leading In House SEO efforts, as either my full time role or part of my role at an organization. We start-up folks wear many hats! That said, every single time I’ve had a new [...]

  • Protect Your Brand From Dead Affiliate Links

    Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from the ad to the affiliate’s own landing page. These links will often go through multiple levels of redirects before finally landing on your web site. The redirects may [...]

  • Bartz: Yahoo’s Search Decline Due To Dead Toolbar Deals

    Yahoo CEO Carol Bartz says the company’s recent search market share declines are due, in part, to the loss of toolbar deals with HP and Acer computers. She made the comments during a keynote presentation today at the UBS Global Media and Communications Conference in New York City. Late last year, Acer dropped Yahoo as its [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Link Building

Local, Maps & Mobile

Other Items

Paid Search & Contextual



Social Media

Video, Music & Image Search

Web Analytics

Related Topics: Channel: SearchCap | SearchCap


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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