This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Topic: Josh Dreller
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]
SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All About The Changes To Google’s Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin A look at what is changing and what is not on Google desktop […]
SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Lottery & Powerball Numbers To Search ResultsJan 27, 2016 by Barry Schwartz Did your odds just increase? Bing added winning lottery numbers to their quick answer box. Brand Bidding […]
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
SearchCap: Google Language Split, Organic Conversions & Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Is Testing Split-View Language InterfaceNov 4, 2015 by Barry Schwartz To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search […]
SearchCap: Paid Search Best Practices, Link Development & Search Experience
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search, Content & Customer Experience – Moving Prospects From Awareness To ActionSep 8, 2015 by Jim Yu To reach your SEO goals, your landing pages must map to search terms tied […]
SearchCap: Google Penguin, Google Maps, Hotel Booking & Hreflang
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Penguin Refresh Months Away From Happening Google’s Gary Illyes reminds us that the Penguin algorithm refresh is still months and months away, as Google works to make Penguin run […]
SearchCap: Thumbtack Google Penalty Reversed. Bing To Go Not Provided & Google Slow Label Returns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: FIFA Women’s World Cup Results Are For Android-Only Want scores in the FIFA Women’s World Cup? On Android, Google makes it easy. For desktop & iOS, it’s doing nothing special […]
SearchCap: Bing Image Age, Google iOS App Indexing & Apple Proactive Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Apple May Launch Google Now Competitor At June WWDC Event New “Proactive” search capability built in part on earlier Cue acquisition. Google Won’t Say If Google Local Changes Due To […]
SMX Advanced 2013 – Big Data + Big Math = Exponential Search Performance
Big Data + Big Math = Exponential Search Performance Presentations from SMX Advanced, June 2013 Seems every industry is using big data to extract previously hidden insights into customer wants, needs, behavior and intent. Smart marketers are crunching data and developing sophisticated predictive analytics models that unearth new worlds of opportunity. In this session, our […]
SearchCap: The Day In Search, July 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]
Google Decides Fate Of More Than Half Of Labs Projects; Correlate Survives, Sets Doesn’t
Another week, another round of updates from the slow phase-out of Google Labs. This week, good news for fans of one keyword-related tool, but bad news for fans of another.
SearchCap: The Day In Search, December 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
SearchCap: The Day In Search, December 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Much Ado About Yahoo-Google & The 95 Character Poet
Today: thoughts on this week’s news about the Yahoo-Google Ad deal and adCenter updates; in-depth look: the 95 character poet: using variations in ad copy; and “do you hate checking boxes? ” in this week’s free tips and tools.
SEM News, Dynamic Keyword Insertion Pros & Cons, & LinkedIn Search Marketing Q&A
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Dynamic Keyword Insertion Pros and Cons,” and this week’s free tips and tools.
Search Engine News, An In-Depth Look At Google’s Tools, & The Google SERP Tester
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Google’s Tools Section, Part 1 – Intro,” and this week’s free tips and tools.
In The Trenches, April 25, 2008
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines,” and this week’s free tips and tools.
In The Trenches, March 28, 2008
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and this week’s free tips and tools.
In The Trenches: New Column From Search Engine Land
Our newest Search Engine Land column, In The Trenches, launches today. In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. In today’s debut article, Josh Dreller comments on news from the search engines, offers an […]