LinkedIn Company Intelligence API links ads to pipeline, revenue
LinkedIn’s new API gives B2B advertisers clearer proof of ROI by tying campaign engagement directly to pipeline and revenue outcomes.
Topic: HP
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
Understanding local search intent
What role does local intent play in Google SERPs?
Walmart is launching targeted in-store ads at its checkouts
The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
Names for Where Display Ads Are Shown
If you’ve ever tried to run display ads online you might have come across an odd problem – no one talks like you. While you are your colleagues might be certain of the website you want to run ads on, trying to convey that message to the person who runs the ads on that website […]
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals and more.
Updated: The brands boycotting Facebook and Zuckerberg’s response
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new "smart display" devices, more TVs, speakers and in cars.
Google’s Senior VP Of Knowledge, Alan Eustace, To Retire
Google loses another senior vice president and world record holder, Alan Eustace.
Latest Google AdWords PLA Test: Segmenting Products By Brand
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave Digital saw the result below which groups product listing ads by […]
SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]
Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility is substantial. Search agency Resolution Media and […]
The SEO Industry Mourns The Loss Of Ted Ulle, Tedster
Warren “Ted” Ulle, also known in the SEO community for his handle “Tedster,” passed away with his family at his side Thursday night, June 27, 2013. Many of us in the SEO industry learned an incredible amount of knowledge from Ted over the years. In all honesty, his work and contributions to the industry, in […]
Google Buys Channel Intelligence For $125 Million
Google has acquired retail feed management provider Channel Intelligence (not to be confused with Channel Advisor) for $125 million. The company counts major brands and retailers among its clients. Channel Intelligence (CI) offers a range of services built around data management and product feed optimization. It lists Target, Philips, HP, Neiman Marcus and Best Buy […]
SearchCap: The Day In Search, November 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fined $208,000 In Australian Defamation Case, May Appeal Google has been told to pay the equivalent of $208,000 (USD) after recently losing a defamation case in Australia involving how it […]
5 Ways To Fail Fast Using Paid Search
Let’s face it. Nobody ever learned a valuable lesson from success. Sure, succeeding feels great, and we can often look back at success and credit a number of meaningful contributing factors. I love it, we all do. In fact, our society and culture celebrate success to such a ridiculously high degree that we forget that […]
SearchCap: The Day In Search, May 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iAcquire Banned From Google After Link Buying Allegations The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was […]
SearchCap: The Day In Search, November 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search For iPad Updated With New Features Google announced they have updated their Google Search App for the iPad with a whole set of new features. You can download the […]
Using PPC Run Charts To Identify Problems & Opportunities
Back in the 70’s, when the World Wide Web was still just a glint in Tim Berners-Lee’s eyes, a pair of Stanford grads working out of their garage started a world famous technology company called Hewlett-Packard. Sounds familiar, doesn’t it? What is it about Stanford students that makes them want to start businesses in their garages? […]
Google & Motorola Mobility: The What’s It All Mean Edition
What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this […]
Marketers Root For Expanded Opportunities Represented By Google+
Marketers have had a close eye on the launch of Google+, and what I’m hearing at this point is similar to what I once heard about Bing. In short, it’s great to have a potential competitor to the behemoth in the space (Facebook, in this case), but how important Google+ becomes to marketers will depend […]
SearchCap: The Day In Search, April 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Should You Ban A Country From Visiting Your Website? Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the […]
HP’s TouchPad To Use Bing Maps As Default
The Pre Central blog offered up some screens from the forthcoming webOS tablet, the HP-Palm TouchPad, which show Bing as the default maps provider on the device. The screens are reportedly authentic because they were obtained from the webOS 3.0 emulator. What this also suggests is that on HP-Palm devices beyond its TouchPad Bing could […]
Obama’s Silicon Valley “Tech Supper” – Who Sat Where? Why Was He There?
Why was he there? Who wasn’t invited and why? What did they talk about? Why was he really there?
Live Blogging Yahoo CEO Carol Bartz At Web 2.0 Summit
Yahoo CEO Carol Bartz will be speaking today at the Web 2.0 Summit in San Francisco. I’m here and will be live blogging her remarks, when the session begins. Bartz is set to speak at 2pm Pacific, and she’ll be interviewed on stage by John Battelle. Live blogging to start shortly. There’s also a live […]
President Obama Goes To Dinner At Google’s Marissa Mayer’s Home
President Obama paid a visit to Google’s Marissa Mayer’s home on Thursday night. Mayer was holding a charity event, selling seats for $30,400-per-plate at the fundraising dinner. Obama gave a speech at the event, where he reportedly said: My task has also been to try to figure out how do we address some of the […]
Tablets & Trash Talk: Apple Competitors Prepare To Bring Their ‘Me Too’ Products To Market
Now that the iPad has made the world safe for tablets, it would appear the tablet invasion is beginning in earnest. Google is reportedly working with Verizon and HTC on an iPad competitor and LG is preparing to release an Android tablet in Q4 this year, the same time frame as the rumored Verizon-sponsored Android […]
Dell: We’ll Be “One Of The Leaders” With ChromeOS, Android
Dell, which already has Android-based smartphones in China, will reportedly be releasing a ChromeOS “laptop” in the not-too-distant future. That future is likely “holiday 2010,” when the first ChromeOS netbooks/laptops in general will be out. Dell says it wants to be “one of the leaders” with Android and Chrome devices. The previously announced ChromeOS hardware […]
SearchCap: The Day In Search, June 14, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Google’s Dylan Casey On How Real Time Is Changing Search Next up at TWTRCON, where I’m at today, an honest-to-goodness search panel! Moderator David Berkowitz of 360i will be […]
Once Again, Bing Rumored To Become Default Search On iPhone
Citing unnamed sources TechCrunch is reporting that Bing will take over the role of default search provider on the Safari browser in the new iPhone OS. These rumors aren’t exactly new and we’ve written and speculated about them before:
SEMPO Elects 2010 Board Members
SEMPO — the Search Engine Marketing Professional Organization — has announced its 2010-2012 Board Of Directors. Officers will be elected from the board later this month. The board takes office as of March 18 and includes: Chris Boggs, Director, Search Engine Optimization, ROSETTA Massimo Burgio, Founder, Chief Strategist, Global Search Interactive Bruce Clay, President, Bruce […]
Admitting Role In Google Anti-Trust Complaints Microsoft Complains Of Google “Lock In”
Responding to Google’s aggressive assertion that Microsoft is behind many of the anti-trust complaints that have been leveled against Google in the recent past, Microsoft in a blog post by Vice President and Deputy General Counsel Dave Heiner essentially says “get over it.” Google claimed that Microsoft was directly or indirectly responsible for the anti-trust […]
Microsoft Earnings Beat Estimates Online Services Post Loss, More On Bing And The iPhone
Microsoft had a “blow out” quarter in which it saw $19.02 billion in revenue, a 14 percent increase from $16.63 billion in the same fiscal quarter a year ago. This was largely about the success of PC OS Windows 7. That’s the story: people like it and are buying PCs. Everything else is a bit […]
Ecommerce Usability Showdown: Affiliate VS. Merchants
According to Google, affiliates provide such a road-rage-awful experience that they deserved to be kicked out of AdWords en masse. My experience shopping for a new laptop for my dad during Boxing Week more than proved that status as an affiliate site hardly determines usability, and that merchants sin liberally against the commandments of user […]
CES: Microsoft Expands Scope Of HP Search Relationship To 42 Countries
Microsoft CEO Steve Ballmer gave the opening keynote at the Consumer Electronics Show in Las Vegas last night. It was a review of Microsoft accomplishments and product launches during 2009 (e.g., Windows 7, Bing) as well as a preview of some products coming to market (e.g., Project Natal for Xbox) in the future. Ballmer spent […]
More Detail On Google Phone From A User; Makes Droid “So Last Month”
Somebody (not a Google employee) contacted me just a few minutes ago saying he’d read my Google Phone At Large post and wanted to fill me in. He said he had a chance recently to hold and use the phone, which is an HTC-manufactured device, as all the discussion in the past 36 hours and […]
SearchCap: The Day In Search, December 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]
Bartz: Yahoo’s Search Decline Due To Dead Toolbar Deals
Yahoo CEO Carol Bartz says the company’s recent search market share declines are due, in part, to the loss of toolbar deals with HP and Acer computers. She made the comments during a keynote presentation today at the UBS Global Media and Communications Conference in New York City. Late last year, Acer dropped Yahoo as […]