SearchCap: The Day In Search, January 11, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Foursquare Improves, Expands Information For Businesses

    Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare’s platform. (Announced via Twitter about an hour ago.) The company’s business outreach has been somewhat scattershot in the past, but the new Foursquare for Business makes a much more compelling [...]

  • Google Launches A Worldwide Science Fair For Teens

    So you or your child has already conquered the annual school science fair? And you’ve even dominated at the regional and state levels, too? And you’re thinking to yourself, “We need a real challenge. Competing against Johnny down the block was too easy.” Well, Google has something just for you: the first Google Science Fair. [...]

  • Yahoo-Bing Gaining On Google In Some Paid Search Metrics: Report

    The Yahoo-Bing paid search partnership has produced a couple positive trends for advertisers, according to new data shared by search marketing agency Efficient Frontier. As a preview to its usual quarterly overview, Efficient Frontier has published some early data on its blog with some findings about the Yahoo-Bing transition. The company says that the transition [...]

  • Google Eases Management of Negative Keywords, Changes AdWords Display

    Google has changed its AdWords interface to allow marketers to use a single negative keyword list across multiple campaigns. ” Negative keywords like [free or trial] don’t require granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable way to manage these broadly-applicable sets of terms,” [...]

  • The Fleeting, Yet Viral Spread of Social Bookmarking Links

    Being able to share your information is one of the main reasons why social networking has become so popular. Combining real-time social sharing with search engine optimization tactics can give websites the indexing or popularity boost that it needs. However, the big question is, why do some Internet marketers place more emphasis on social bookmarking [...]

  • Two Simple Productivity Tools Help Speed Link Building Process

    With the wide variety of tools, tactics, techniques and strategies in use today by link builders, sometimes the best advice involves the simplest of things. I’m probably the most guilty contributor here at Link Week when it comes to big picture philosophizing, so this week rather than writing another strategy column, I thought I’d bring [...]

  • Off The Radar: Why Airlines On Travel Search Engines Are Going Missing

    Looking for the best airfares on Expedia or Orbitz? You won’t find them from American Airlines. Meanwhile, Delta fares are gone from other online travel search engines like CheapOAir.com and Vegas.com. A brewing battle between airlines and fare comparison services is to blame. Last week, the ongoing saga between the airlines and popular OTA sites [...]

  • New Facebook Marketing Workshop Added to SMX West Program

    With nearly 600 million members, the Facebook community demands every marketer’s attention. Figuring out how to effectively engage this group is the challenge. Join us for aimClear Facebook Marketing Intensive, which has just been added to the Search Marketing Expo – SMX West conference line up. You will leave Facebook Marketing Intensive knowing how [...]

  • How Russian And Chinese Investors Are Dominating The Web Outside North America

    Russian and Chinese investors are increasingly calling the shots with their investments ranging from Groupon and Facebook to many other lower profile investments. Outside of North America, they are becoming increasingly influential.

  • How To Develop Cross PPC Platform Strategies Using Negative Keywords

    Managing PPC campaigns became a little easier last year when the Yahoo platform was retired and replaced with Microsoft’s adCenter. Now, instead of three sets of rules for keyword match-types, text ad rules, and so on, we now just have just two, with adCenter and AdWords, which, thankfully, share a lot of common characteristics. Of [...]

  • Tim Mayer: Search Vet & Ex-Yahoo Lands At Trada

    Tim Mayer, a former Yahoo and longtime search industry veteran, has landed a new role at Trada, the crowdsourced SEM marketplace based in Colorado. Mayer joins the company as its Chief Strategy Officer, and will oversee sales, marketing, product development and operations. Ben Wright, another ex-Yahoo, is also joining Trada as its VP of Service [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Other Items

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Recent Hot Items From Sphinn, Our Social News Sharing Site:

  • HTTP Status Codes – Get it right or lose revenue – In IT We Trust – sometimes too much. Whilst the general awareness of SEO best practice techniques has come on leaps and bounds over the past decade, website operators (especially at large corporations) still rely too much on the knowledge of their IT department or CMS supplier. Here are 3 big mistakes that can cost your business serious revenue if they’re not fixed promptly.

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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