How to scale SEO content updates with Claude Code
See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.
Topic: Delta Air Lines
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
The future of SEO as the future Google Search rolls out
With AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Google November 2023 reviews update now done rolling out
This update will be the last time Google has confirmed a reviews update.
Google November 2023 core update released
The reviews update will be switching to ongoing regular updates, which means Google will not be announcing future review updates.
How to level up your analytical skills with Excel
Learn Excel tips that will help you use and analyze data to identify the highest impact optimizations for your PPC campaigns.
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond
Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
SearchCap: DuckDuckGo Relaunches, Bing Ads Editor Updated, Google EU Relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine DuckDuckGo, the spunky little search engine that hangs its hat on user privacy, has relaunched today with a new look […]
The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
Bing Brings Faster Search Results, Infinite Image Scrolling, Snapshot & More To Windows Phone 8
Bing announced a number of new upgrades today for the Windows Phone 8, including search feature design updates, infinite scrolling for images and videos, ten new “Instant Answers” topics, and a new mobile version of Bing’s “Snapshot” feature that offers at-a-glance information. With the new updates, tapping the Search feature on a Windows Phone 8 […]
SearchCap: The Day In Search, January 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Improves, Expands Information For Businesses Foursquare is going after local businesses and major brands with an improved and expanded content section that explains how they can take advantage of Foursquare’s […]
SearchCap: The Day In Search, August 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]
Mobile SEO Tip: Transcoding Services Can Dilute Link Popularity
Usablenet is one of the most popular mobile web platforms available, because they provide a turnkey solution for businesses that are looking to take advantage of mobile web traffic. According to their web site, they have built mobile solutions for over 300 companies, many of which are Fortune 100 companies like Dell, Delta Air, Walgreens […]
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
If Search Engines Were Frat Houses From Movies
I love search engines. I love comedy movies. So let’s have fun putting the two together. Which search engines are most like some famous movie fraternities? Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge Of The Nerds) As I pondered how to match search engines to movie fraternities, this one […]