ChatGPT recommendations drive more brand website visits: Study
AI-influenced visitors viewed 12 pages and spent 11.8 minutes on site, compared with 6.5 pages and 5.6 minutes for others, SimilarWeb found.
Topic: KAYAK
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
WebMCP explained: Inside Chrome 146’s agent-ready web preview
WebMCP exposes structured website actions for AI agents. See how it works, why it matters, and how to test it in Chrome 146.
How agentic AI threatens to upend OTAs’ dominance in search
As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
Was Google’s document ‘leak’ a strategic move? An SEO theory
What if the Google document "leak" was intentional? Here’s why it might have been purposefully shared with industry experts.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Google’s December 2021 product reviews update was bigger than the April product reviews update, say data providers
RankRanger and Semrush provided us with exclusive data breaking down the two product reviews updates we had this year.
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully before.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
What will Google Hotels mean for online booking sites?
The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market.
When it ‘can’t answer that,’ Alexa begins recommending third-party skills
The move appears to be an attempt to broaden the device's utility and better compete with Google's search capabilities.
SearchCap: Google job FAQ, Search Console data issue & voice purchases
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it lost 20 days of data of new Google Search Console usersJul 12, 2017 by Barry Schwartz Did you recently sign up for Google Search Console? Well, you might […]
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa devices.
SearchCap: Google mobile friendly, Search Console update & Bing Ads bans
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-friendly algorithm boost has rolled outMay 12, 2016 by Barry Schwartz The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile […]
SearchCap: Google bans payday loan ads, Alexa works with Kayak & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
With help from Alexa, Kayak debuts voice-enabled travel search on Amazon Echo
Users can search for flight, hotel and rental car information -- but not yet book.
Son of Siri: Viv aims to go way beyond today’s digital assistants
Viv hopes to effectively supersede Google as "an intelligent interface to everything."
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]
Meet A Landy Award Winner: How SearchMarketers.com Won Overall Small Business SEM Initiative For Its Surf Air Campaign
Granular targeting and key technology integrations helped increase memberships for the agency's client Surf Air.
Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 Billion
After buying Travelocity last month, Expedia grabs Orbitz in competitive bidding.
SearchCap: GoogleBot Locale Support, Bing Maps For Stadiums & Local Paid Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery Recent image updates show University of Phoenix Stadium being prepped for Sunday’s Super Bowl. Quality Content […]
Travel Search Consolidation: Expedia Buys Rival Travelocity For $280M
The move puts most US and global travel market in just a few hands.
Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories
As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]
Google Introduces Richer Flight Search Experience
Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the best feature of Google Travel was Flight Explorer (immediately […]
Priceline’s Booking.com Surprises As Top AdWords Impression-Earner Among 12,000+ US Travel Advertisers In 2013
Travel advertisers spent three quarters of a billion dollars on Google AdWords in the U.S. last year, according to AdGooroo’s annual review of AdWords activity in the U.S. travel sector. Nearly 12,700 travel advertisers competed for visibility on more than 50,000 keywords. Booking.com captured more impressions on Google AdWords desktop/tablet in the U.S. than any […]
Hotel Search Upgrade: Google Licenses Room 77 Platform
Despite its controversial $700 million acquisition of travel software company ITA several years ago and the launch of Google’s Hotel Finder site, Google has yet to emerge as a force in online travel. That may all be about to change. Bloomberg reported yesterday that Google “is licensing hotel-booking software from Room 77 Inc.” The news […]
SearchCap: The Day In Search, August 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching […]
Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The FTC wouldn’t say. Thanks to a Freedom of Information Act request, Search […]
FTC Updates Search Engine Ad Disclosure Guidelines After “Decline In Compliance”
In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first issued. The FTC posted the news today on its […]
SearchCap: The Day In Search, May 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta The custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta. […]
Is Google Poaching Clicks From Travel Advertisers? Spend Trends Down Even As Advertisers Increase (Study)
On the cusp of the summer travel season, AdGooroo has taken a look at the state of paid search in the travel sector in the U.S. The company has found that, on the whole, paid search expenditures have been trending down since 2011. Spend fell 19% from January through April of this year compared to last […]
SearchCap: The Day In Search, May 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, […]
EU Goes Public With Google Antitrust Proposals, “Market Test” FAQs
The EU released documents this morning that detail Google’s antitrust settlement proposals and explain the Competition Commission’s position on various aspects of the investigation. First here’s what the EU says Google has proposed: Google offers for a period of 5 years to: (i) – label promoted links to its own specialised search services so that […]
Is Google’s Antitrust Settlement Offer To Europe Dead On Arrival?
The European Union has “accepted” Google’s formal antitrust settlement proposal — subject to “market testing.” As a practical matter, that means EU Competition Commissioner Joaquín Almunia is circulating it among Google’s critics and competitors for reaction. However, there has already been plenty of (negative) reaction based on the information that came out last week in […]