SearchCap: The Day In Search, August 20, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  comScore: Google Has 81% Share In India
  We all know that Google dominates search market share in the United States, but Google really dominates in India. A recent comScore release says that Google search share in India is 81.4%, with over 1 billion searches conducted in June. Yahoo follows with 9.4 percent or 117 million searches, then…
• 
  SMX East Keynote Speakers Announced
  We’ve just confirmed two outstanding keynote speakers for Search Marketing Expo – SMX East, which takes place October 6-8 in New York City. The October 6 keynote will be Bill Tancer, who’s just authored Click: What Millions of People are Doing Online and Why It Matters. Official publication is in…
• 
  iNET Interactive Acquires Search Marketing Standard
  Our friends over at the Search Marketing Standard, one of the first successful search marketing focused print magazines, has been acquired by iNET Interactive. Search Marketing Standard launched in the first month of 2006, with many supporters. Boris Mordkovich & Eugene Mordkovich of MordComm founded and finances the magazine. iNET…
• 
  Day Two: SES San Jose ’08 Recap
  Day two of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found, covering the day’s sessions, news and activities:…
• 
  Save Time & Money Buying Your Targeted CPM From Google
  When you think about the search buying cycle, you often start with a user’s keyword search. However, that’s not the entire buying cycle funnel. The first steps in the buying cycle are awareness and interest. It’s difficult to generate awareness in search as someone has to first know about…

Search News From Around The Web:

Applications & Portal Features

• Gmail Account Hacking Tool, Hacking Truths

Business Issues

• New Yahoo director resigns from BNY Mellon board, Forbes

Local, Maps & Mobile

• Sealy, Virtual Earth, An Evangelist’s Blog
• Google Maps: Listings Still Merged; Centroid Losing Prominence?, seoroi.com
• Upcoming: KML Handbook, Google Earth Blog

Paid Search & Contextual

• adCenter August upgrade: keyword research updates – adCenter Blog for Advertisers, adcentercommunity.com
• Google AdWords Quality Score Factors Chart, bg Theory, LLC
• AdWord Keyword Tool How to Use it to Hone Post Titles and Choose Blog Topics, ProBlogger
• Experiencing AdSense From The Advertiser Perspective, Rimm Kaufman
• Google AdWords Hides Low Volume Keywords, Search Engine Roundtable
• How to Buy Targeted CPM from Google, bg Theory, LLC
• Sometimes the easy answer is the right answer, PPC Discussions
• Turning Up (or Down) the Volume, Yahoo! Search Marketing Blog
• Two Match Type Strategies That Can Enhance Your PPC Performance, PPC Hero

Searching

• Diaroogle – for when you REALLY have to Search, altsearchengines.com
• Google is too white , The INQUIRER
• Pick Your Search Engines at Hittery, Google Blogoscoped

SEM Industry

• Internet Marketing Conference Tips: Chris Sherman, Online Marketing Blog
• More From Cre8asiteforums’ 6th Year Reunion Interviews, Cre8tive Flow
• RKG named one of Inc. Magazine’s fastest growing companies, Rimm Kaufman

SEO & SEM

• How to Analyze a Page HTML Semantic Structure, Search Engine Journal
• Will Google Index You & Me, Stepforth
• Google Penalties : Manual vs Algorithmic, Search Engine Journal
• New Guide Release: The Professional’s Guide to Advanced Search Operators, SEOmoz
• SearchIgnite Releases Version 3.0 of Media Optimization Platform, Search Engine Watch Blog
• The Beginning of the End? Or the End of the Beginning?, Search Engine Watch
• WebPosition Gold To Release Fix For Ranking Report Issues Soon, Search Engine Roundtable
• What Are You Converting?, Search Engine Watch

Social Media

• 7 Tips for new Twitter Users, Global Neighbourhoods
• FriendFeed: Hotter Than Ever Or Starting To Fade? (POLL), Read/Write Web

Video, Music & Image Search

• Hulu Reaches 100 Million Streams, 3.2 Million Uniques; Now, Time To Advertise, paidContent.org
• Translate YouTube’s Search Results, Google Operating System

Web Analytics

• One of Your Biggest Website Optimizer Peeves has been Pruned, Official Google Website Optimizer Blog

Other Items

• Examining The Internet’s Top Blogs: What We Can Learn From Their Success, SEOmoz
• Google to Present at the Citi Investment Research Technology Conference, Google
• Intel, Yahoo Team Up To Bring Web to TV, Wall Street Journal
• Meet the Team: David Wurtz, Official Google Checkout Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Why We Share Content: Survey Report
• Small Business SEO: Content Strategies
• Examining Backlink Profiles in Domain & Ranking Evaluation
• SEO Your WordPress With These 8 Must-Have Plugins
• New WordPress Breadcrumbs Plugin By Joost de Valk
• Yahoo Grouping Search Results
• 43 Killer Viral Tips From Top Marketers
• How Do You Measure Your SEO Campaign Success?
• BBC Experimenting with In-Text External Links
• Dealing With “Impossible” Online Reputation Challenges