Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’
By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first to occur in the post-PC mobile era. (It was supposed to feature my Green Bay Packers, but that’s another story.) This was Mobile Super Bowl I: a record TV audience. Half with a smartphone. [...]
- Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes
Roughly 100 million people in the US search for health information on a monthly basis, according to 2011 comScore data. Google has seen these queries up close and recently concluded that it doesn’t do a great job of servicing them. The company is thus introducing improved results that shorten the time from symptom-related search to [...]
- The Challenge Of Justifying Enterprise SEO
It all comes down to money. Face it: You can talk about executive buy-in, cultural shift and managing expectations. But if the C-Suite doesn’t see a return on investment, SEO is dead within the enterprise. So you need a way to measure and justify SEO activities. To do that, you must deal with two challenges: [...]
- Google Fixes Bug That Required Cookies To Search
Last week, we saw some reports of people finding they can’t search on Google unless they accept cookies. Google confirmed to us there was a bug causing this that’s now been fixed. Google emailed us: This was a bug that was flagged and the team quickly resolved on Thursday. We apologize for any inconvenience. A [...]
- 5 Rules To Turn Your Local Business Into A ‘Social’ Business
Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight. When I say ‘social’ business, I don’t mean social enterprise or non-profit businesses. What I mean by ‘social’ is making your business a talking point. It’s about [...]
- Google’s Recent Domain Registrations: Labs, Screenwise & AdWords
Google has been busy registering several domain names in recent days that could be signs of things to come. A couple seem to relate to some kind of lab-related project(s), some are AdWords-related and others are related to the Google Screenwise program that I wrote about earlier this week. Here’s a look at at least [...]
- Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry
Sick of inputting the same things across multiple campaigns in Google AdWords? Yeah, Google suspected that was the case. Following the same philosophy that spawned the introduction of negative keyword lists in January of last year, Google has added placement exclusion lists and list suggestions. All of these will live in a new place on [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- 21 Percent Of Ads On News Sites Are House Ads: Pew Study
- Apple Takes Google’s Spot As “Most Reputable Company” In US
- Infographic: Social Media Networking Site Cheat Sheet
- Mix & Match Targeting In The Google Display Network
- How To Market Your Consumer-Based Business On Pinterest
Search News From Around The Web:
Business Issues
- InfoSpace CTO to resign next month, GeekWire
- Google has intriguing plans at the Googleplex, Mercury News
- Blinkx Replaces Truveo To Power AOL Video Search, TechCrunch
- Google Confirms Gmail and YouTube Blocked in Iran Since Feb. 10, Bloomberg
- Google tells FTC of progress on privacy, POLITICO.com
- Google wins EU okay for Motorola buy, Reuters
- India Probing Google, Yahoo for Possible Forex Rule Violation, Wall Street Journal
- Marin Software Raises $30M, Aims (Eventually) For IPO, TechCrunch
- Pew: Online advertising passing by news organizations, Poynter
- Yahoo Product Unit Readies Major Exec Reorg, But Just the Beginning, AllThingsD
Local, Maps & Mobile
- Connect with people and places you love this Valentine’s Day, Google LatLong
- Foursquare Solves A Basic UI Problem That Eludes Google Maps And Yelp, fastcodesign.com
- Google Testing Plus Integration with Places via Authorship, Mike Blumenthal
- Quick Tip: Find the address in a snap (and some recommendations while you’re at it), Foursquare Blog
Searching
- Does Google give too much prominence to Wikipedia?, econsultancy.com
- Google Knowledge Graph Could Change Search Forever, Mashable
- Woof! Which Dog Breed is Best? Compare Dog Breeds Side by Side, Wolfram|Alpha Blog
SEM Industry
- SEO Arguments – Are They Even Worth It?, Search Engine Roundtable
SEO & SEM
- Bing: Here’s How To Become An Authority, WebProNews
- How To Test Your Google Authorship Markup (In One Click!), blindfiveyearold.com
- Basic SEO Troubleshooting With XML Sitemaps, Search Engine Watch
- Bing Not Handling Unicode URLs Properly In Webmaster Center, Search Engine Roundtable
- Data Visualization Principles: Lessons from Tufte, SEOmoz
- Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac, PPC Hero
- PPC Optimization Process, PPC Hero
- Ranking Algorithms: Extracting Essential Lessons, Large And Small, Daily SEO Tip
- The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals, Search Engine Journal
- Why Content Is King and Links are Content with That, SEO Theory
- Will Your Site Suffer If You Don’t Become Socially Active Online?, Search Engine Roundtable
Social Media
- MySpace to Announce One Million New Users, New York Times
- Google+ "What’s Hot" Gets More Fine-Grained Control, thenextweb.com
- Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn), internetmarketingninjas.com
Video, Music & Image Search
- Google TV ‘big announcements’ coming on Monday, The Verge
- New Updates to YouTube for Google TV, The Official Google TV Blog
Related Topics: Channel: Other | SearchCap
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