SearchCap: The Day In Search, November 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing

    Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social Media Marketing for two jam-packed days of cutting-edge content and intimate networking, Dec 5-6 in Scottsdale, AZ. At SMX Social Media Marketing, you’ll learn free and paid marketing tactics, as well as best practices for maximizing your company pages [...]

  • Hitwise: Bing-powered Search Share Inches Up; One-Word Queries Also Rising

    Bing-powered search made small gains in U.S. market share during October, according to the latest Hitwise numbers. Bing gained 3% between September and October, going from 12.8% market share to 13.23%, while Yahoo also rose slightly from 15.27% to 15.39%. Combined, that boosted Bing-powered share among major search engines to 28.62% … still a far [...]

  • Google+ Badge Tool Now Makes Facepile-Style Badges, +1 Counts To Be Consolidated

    Want to show off the people who follow your shiny new Google+ Page, right on your own website? Now you can, with a Google+ badge that shows the faces of those subscribed. Badge Maker Now, Uh, Makes Badges When Google+ Pages launched last week, the badge making tool also went live — but it only [...]

  • 5 Tips To Improve Conversions For B2B Sites

    As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement Clean, Clear Landing Pages The design [...]

  • Search Retargeting: 4 Tips To Use Recency To Drive Performance

    In life, timing can be everything. But in marketing, it can make the difference between a sale and a missed opportunity. That’s why the topic of recency is so important to marketers. Fortunately, search retargeting can help marketers capitalize on recency to drive performance. Understanding Recency & The Window Of Opportunity The concept of recency [...]

  • How To Terrify Executives Into Linkbuilding

    Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization. This is an unenviable task and more than one in-house has shared a narrative with me that sounds something like this: SEO: “So, I’m concerned that we’re not proactively link-building and that [...]

  • Foursquare Redesign Creates Expanded Opportunities For Users, Advertisers

    Once upon a time Foursquare was a mobile app that allowed you to “check in” places and tell your friends you were there. That seems like a long time ago now. Foursquare has evolved into a local discovery tool and loyalty platform for businesses. It has effectively won in its “check-in” segment and has moved [...]

  • Microsoft’s Is Alive & Well & Turning Search Results Into Social Content

    Microsoft’s search/social hybrid project is alive and well and, if current reports are to be believed, may be headed toward some kind of private beta test in the near future. If you were with us back in July, you might recall the small firestorm that burned for a couple days after news spread about [...]

  • With Holidays Near, Yahoo Upgrades Its Shopping & Recipe Search Results

    Yahoo is rolling out a couple new search experiences that are aimed squarely at holiday searchers: recipes and shopping. Prior to tonight’s new display, a search for “apple recipes” would include the standard algorithmic results (i.e., 10 blue links) along with a small shortcut at the top of the search results pointing searchers to recipes [...]

  • How To Search Anywhere From The Firefox Search Bar

    Last week Mozilla released version 8.0 of Firefox and a nifty new feature allows you to search Twitter directly from the Firefox search box. Although I’m a Firefox user, last week’s update was not a big deal for me. Why? I’ve had access to Twitter’s search engine and Twitter’s “who to follow” database from my [...]

Search News From Around The Web:

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Related Topics: Channel: SearchCap | SearchCap


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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