The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Topic: Arizona
Surviving the search revolution: 7 lessons from losing weight with AI
What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.
Decoding ad spend: Key insights from the 2024 presidential election
Comparing the marketing strategies of both candidates, we'll examine spending breakdowns, tactics and factors that shaped the outcome.
Marketers say COVID vaccines create hope for quick return of in-person events
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Why the University of Arizona changed its abbreviation for SEO
Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”?
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.
Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
SearchCap: PPC Mistakes & Fixing Old Links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Early Bird Rates Expire Saturday. Register Today!Jan 25, 2016 by Search Engine Land Search Engine Land’s SMX West early bird rates expire this Saturday, January 30. Register today and […]
SearchCap: Google AMP Errors, Nofollow Links & AdWords Health
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console Adds AMP Error Report Jan 20, 2016 by Barry Schwartz A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. […]
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery
Recent image updates show University of Phoenix Stadium being prepped for Sunday's Super Bowl.
Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]
SearchCap: The Day In Search, October 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Tips To Optimize Conversions On Your Mobile Landing Pages In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main […]
Google Mapping The Interior Of The Grand Canyon With Street View Cameras
Having driven literally hundreds of thousands of miles of surface streets and roads throughout the world, Google is increasingly going off road in its quest to make Street View comprehensive. Most recently the company took its on-foot Street View backpack cameras to the Grand Canyon in Arizona. Google is hiking the various trails that descend […]
iAcquire Banned From Google After Link Buying Allegations
The search marketing agency, iAcquire, that was allegedly responsible for buying links for clients was just banned from Google’s search results. iAcquire was cited as the agency behind Dun & Bradstreet Credibility Corporation’s link buy request emails. For more on that see our story named What Can We Learn From The Latest Brand To Be […]
SearchCap: The Day In Search, December 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Parked Domains, Scraper Sites Targeted Among New Search Changes In what’s now to be a monthly update on search changes, a new Google “Inside Search” blog post today tells us […]
SearchCap: The Day In Search, November 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organic, Paid & Owned Social Media Tactics – Master Them at SMX Social Media Marketing Learn tactics you need to be successful on Facebook, Twitter, Google+ and more. Attend SMX Social […]
SearchCap: The Day In Search, November 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Can Now Execute AJAX & JavaScript For Indexing This morning we reported that the comments on Facebook are being indexed by Google. Google’s Matt Cutts just confirmed on Twitter that […]
SearchCap: The Day In Search, September 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Airport Maps Aim To Make Air Travel Easier Finally, some good news for air travelers: Flying gets a little bit easier with Bing’s launch of detailed U.S. airport maps. […]
Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX Social Media Marketing 2011, Scottsdale, AZ, on December 5-6, 2011. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the […]
SearchCap: The Day In Search, September 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How You Can Build Links Easily With Product Reviews The art of building links to increase search rankings has been a big topic in the SEO community for a long time. […]
SearchCap: The Day In Search, September 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Relationship Between Enterprise SEO & PPC: SMX East Recap During a whirlwind stay at SMX East, I had the enviable opportunity to speak at length about two of my all-time […]
SearchCap: The Day In Search, September 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing “Action Buttons” Lets You Book Flights, Rent Cars & More Bing announced a new feature in the search results named “Action Buttons.” Action buttons give you quick links to perform […]
SearchCap: The Day In Search, September 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
Google Boasts Of $64 Billion In Economic Impact
In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]
Google Announces Local “Business Photos”
Today at the Social-Loco conference in San Francisco Google’s Doyenne of Local Marissa Mayer formally announced Google Business Photos. This is not a new product but the formalization of an offering that has been available in a more limited way since last year. Google is inviting local businesses in a few cities in the US, […]
Report: Google To Leverage Other Social Networks To Make Itself More Social
The unconfirmed “Google Me” appears not to be a product per se rather a placeholder for a broader social strategy. According to reports coming out of Google Zeitgeist (Danny’s there so he can expand on this) Google is going to integrate a “social layer” into more and more of its products over time. According to […]
Swingly: New Search Engine Reveals Just The Facts
The days of search engines merely being a middle man are over. Search isn’t about sending users to the right web page, it’s about getting them the information they want as soon as possible — sometimes it’s a web page, but it might also be a sports score, movie showtimes, election information, or some other […]
Is The Hispanic Market Right For Your Brand?
Did you know that the US is the world’s second-largest Spanish-speaking country? It’s true. In fact, there are 46.3 million Hispanics in the US today, and 20 million of them use the internet. Are you targeting the Hispanic market with search? If not, perhaps it’s time you considered doing so. Understanding the opportunity Clearly, the […]
Social Media Marketing
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
U.S. Newspapers Start Selling SEO
Your local newspaper may soon offer SEO services. Heck, maybe it already is. Two of the three biggest newspaper publishers in the U.S. have recently announced that they’re selling marketing services to small/local businesses … and those services include things like SEO, local search marketing, and more. Gannett Newspapers is the latest to hop on […]
Searching for the Superbowl Start Time: How Are The Engines, the NFL, and CBS Doing?
Last year, I took a look at the spiking searches leading up to the Superbowl to see how the search engines, and those who want to be found in them, satisfied those queries. This morning, I took another look, and while things are a bit better from a searcher satisfaction perspective (primarily due to increased blended results […]
Yahoo Beefing Up Social Scientist Staffing In Yahoo Labs
Yahoo has suffered attrition and a brain drain of top talent for the past couple of years. Google and Microsoft, in some cases, have been beneficiaries of those defections. Indeed, we’ve been lamenting the loss of engineers and talent at Yahoo for some time. Now, however, the SF Chronicle reports on a new hiring effort. […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
Search Biz: Yahoo-MSFT Update; Google’s 20% Time Changing & Google Router Coming Soon?
The latest twist in the Yahoo-Microsoft saga comes from TechCrunch, which reports that a new group is trying to takeover Yahoo … with Microsoft’s money. The group is made up of investment bankers and Silicon Valley big-wigs, and Microsoft would loan the group the money to make it happen. If it sounds a bit complicated, […]
Q&A With Paul O’Brien, Vice President of Marketing at Zvents.com
Paul O’Brien is an old-hand at the online marketing game, having honed his skills with brands such as Yahoo and Hewlett-Packard. I recently had an opportunity to chat with Paul, and it’s always impressive to meet well-rounded, knowledgeable thought leaders like him. If you think you have heard Paul’s name before, it could be because […]
How To Target Hispanic Searchers
As the U.S. Hispanic population continues to grow, advertisers naturally want to target this influential demographic. Search engine marketing allows advertisers to efficiently reach the Hispanic market through a number of Hispanic-focused strategies. Though it may sound obvious, the easiest way to target Hispanics is by using Spanish-language keywords (i.e., “salud” for “health” and “prestamo” […]
Microsoft Launches New Live Search Maps India & New Virtual Earth Imagery
Microsoft has announced they released a new Live Search Maps India plus new imagery to Virtual Earth.