SearchCap: The Day In Search, September 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • How To Get More PPC Traffic For Less Money

    Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience. So, how do we know if our relationships are strong, and our account is relevant? Simple: Quality Score for Google, or Quality Index for Yahoo. There are [...]

  • FeedBurner Goes 301 All The Way

    The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. [...]

  • Yahoo Search Ads Now On iPhone & Android Mobile Devices

    The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers. Yahoo said, “As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.” [...]

  • Top Microsoft Execs Get A Pay Cut

    Appropriately top Microsoft executives, coming off the “worst year ever” for the company, are sharing some of the pain. As PaidContent reports, the top executives at the company took a compensation hit based on the sales and revenue declines. Here are some of the numbers:

    CEO Steve Ballmer $1.265 million vs. $1.34 million a year ago CFO [...]

  • Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings

    Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The NY [...]

  • The B2B Content Equation

    B2B Internet marketers often struggle mightily with website content. From an SEO perspective, content is a key component in any successful search program (more keyword opportunities, longer tail terms, freshness to encourage more frequent crawls, internal cross-linking opportunities, inbound link building materials, etc.). The most common obstacles to content generation that B2B marketers express are time and [...]

  • Think Search Before You Name Your Next Product

    When naming products, it’s always prudent to investigate potential online marketing challenges and pitfalls before launch. Failure to do so may preemptively damage your marketing team’s ability to cast an appropriate branding net. Traditionally due diligence surrounding the naming process involved trademark search, category and creative considerations. Now that’s no longer enough. Crucial naming decisions [...]

Search News From Around The Web:

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Link Building

Paid Search & Contextual

Searching

SEM Industry

SEO & SEM

Social Media

Video, Music & Image Search

Related Topics: Channel: SearchCap | SearchCap

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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