This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
Topic: FeedBurner
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
This day in search marketing history: January 10
Google launches Search Plus Your World, plus: subtopics ranking, Google Ads custom dimensions, links within widgets and more.
SearchCap: The Day In Search, June 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & Video According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the […]
SearchCap: The Day In Search, September 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Must-Have Browser Tools For Link Builders Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those […]
Site Performance, Subscriber Stats & Robots.txt Tool Removed From Google Webmaster Tools
Google announced they are removing three features from Google Webmaster Tools. Google made the announcement on the Google Webmaster Central blog saying the three features going away include the site performance report, the subscriber stats and the robots.txt creation tool. Google placed reversed the order of these features when they wrote about it, trying to […]
SearchCap: The Day In Search, January 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Revamps Submit Content Page Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]
Link Building Tool Review: SEOmoz PRO
Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of “software, tools and resources to maximize […]
Report: Twitter Co-Founder Ev Williams No Longer Works There
Back in October 2010, Twitter announced that then-CEO and co-founder Evan (@ev) Williams would step down to focus on product. According to a report in the Business Insider, that hasn’t really materialized. Says the Business Insider report by Nicholas Carlson: The truth is, right now, a few months after Williams wrote a blog post saying […]
SearchCap: The Day In Search, January 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
SearchCap: The Day In Search, October 26, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Yellow Pages Group Acquires Enquiro Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative. As explained in […]
Google Upgrades (& Downgrades) Feedburner Stats
Google has upgraded its Feedburner analytics product and, in the process, also added real-time stats for individual feed items. But it’s still a very limited product and, in a couple areas, actually seems to be a downgrade from the existing Feedburner stats. The new interface brings Feedburner’s “look and feel” much closer to what Google […]
SearchCap: The Day In Search, October 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter’s Promoted Accounts Now Live As was rumored last week, Twitter has formally introduced its latest advertising option: Promoted Accounts. Promoted Accounts will show up in the “Who to follow” section […]
Ev Williams Steps Down As Twitter’s CEO, Dick Costolo New CEO
Evan Williams (@ev), the founder and CEO of Twitter has announced he is stepping down as the CEO. Dick Costolo, Twitter’s current Chief Operating Office, and the former CEO of Feedburner (which was acquired by Google) and former Group Product Manager at Google is now Twitter’s CEO. Ev said he will be “completely focused on […]
Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter
Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for free. Below, more about the new entry, how it compares to the more established Bit.ly plus a look at Twitter’s “wrapping” […]
Let’s Celebrate Google’s Biggest Failures!
“We celebrate our failures,” Google CEO Eric Schmidt said yesterday when speaking at the Techonomy confernce, in response to the surprise closure of his company’s Google Wave product. When it comes to failures, Google’s celebrating more than you might realize.
SearchCap: The Day In Search, June 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Twitter Argue Against Throttling Speed Of News Google and Twitter have teamed up to support a web site that’s facing legal trouble for reporting news too quickly. Reuters reports that […]
Integrating Feedburner & Google Analytics
In mid-November, Google Analytics and Feedburner announced a very interesting integration. While this is excellent news for Google Analytics and Feedburner users, it must be dealt properly when it comes to SEO, especially on websites that are heavily based on RSS feeds. Google Analytics users rejoice! This integration is very interesting in that it allows […]
Q&A With Brian Clifton, Google Analytics Guru Extrodinaire
Brian Clifton (PhD) is an independent author, consultant and trainer who specializes in performance optimization using Google Analytics. Brian has been involved in web design and SEO since as far back as 1997, when he built his first website and started defining best practise to advise clients. From 2005-8 he was Head of Web Analytics […]
Behavioral Targeting & Google Analytics: How To Create Personas
Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in this post. To briefly recap, behavioral targeting involves creating multiple “personas” that represent multiple users of your site, and using analytics to create a unique experience for each persona group based on observed […]
SearchCap: The Day In Search, December 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: URL Shorteners Come To Google & Facebook Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar […]
URL Shorteners Come To Google & Facebook
Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as you might one of the established tools: Google URL shortener is not a stand-alone service; you can’t use it to shorten links […]
SearchCap: The Day In Search, November 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: NAR Changes Its Mind: Google Is Not A Scraper Site Backtracking on a controversial decision earlier this year, the National Association of REALTORS® (NAR) has adopted a new policy that allows […]
SearchCap: The Day In Search, September 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get More PPC Traffic For Less Money Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad […]
FeedBurner Goes 301 All The Way
The Google AdSense for Feeds (aka FeedBurner) blog announced that all of their links will be 301 redirected, as opposed to some that are 301 redirected. In summary, when you use FeedBurner to create and host your RSS feed, FeedBurner creates special links that are used to send the reader to your web site. Some […]
SearchCap: The Day In Search, September 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Google Analytics Motion Charts To Maximize Results Last year Google Analytics released a few new features, among them the Motion Charts. The feature is based on software developed […]
Google Loses A(nother) Top Online Ad Executive
David Fischer, who’s had his hands in Google’s AdWords, AdSense, and Book Scanning programs (among others), is on his way out. Silicon Alley Insider is reporting from an internal Google memo that Fischer will take a sabbatical later this month and return to Google “at the end of the year” in a new role that […]
SearchCap: The Day In Search, August 19, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Upset Over Google Library Deal, Lawyer-Author Files New Arguments Against Book Search Settlement It’s probably fair to say that the French have a love-hate relationship with American culture, companies and […]
Who Does Twitter Love? Breaking Down The Twitter Suggested Users List
In some ways, it’s the Who’s Who of Twitter — the Twitter Suggested Users list. These are the 241 people Twitter currently suggests that new people should follow. Below, a look at who makes it by categories, such as media or sports. Who’s getting Twitter’s love (such as the New York Times) and who’s not […]
SearchCap: The Day In Search, July 7, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sublinks As Sub Listings Being Tested This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional […]
SearchCap: The Day In Search, June 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Official: Wikipedia Is A Google News Source Google’s “experiment” in using Wikipedia as a news source on Google News is over, at least in the U.S. and Canada. The experiment […]
SearchCap: The Day In Search, June 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Book Search Adds Seven New Features Today, Brandon Badger, Product Manager, Google Books, announced on the Inside Google Book Search Blog, seven, that’s right seven, new features and tools for […]
SearchCap: The Day In Search, May 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Wave Of Ambition I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google […]
SearchCap: The Day In Search, April 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 26, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 13, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.