Start here to fine-tune your marketing analytics skills using Microsoft Excel and similar functions in Google Spreadsheets to build custom reports and executive marketing dashboards. Plus, find tips to integrate your data from Google Analytics, Google Webmaster Tools, related APIs and other search marketing platforms into custom reporting dashboards.

Getting Started: Build Your Excel Skills

Search marketers dealing with big data sets live and breathe in spreadsheets and charts. Use these Excel tutorials, tips and macros to power-boost your productivity with SEO and SEM related tasks.

 General Excel Skills For Search Marketers

• 5 Excel Skills Every Marketer Should Know
• How To Use Macros You Find Online In 6 Easy Steps
• How To Build A Macro To Download Webpages With Excel
• Easy To Advanced Uses Of Cell Formatting In Excel
• A Marketer’s Guide To Table Formatting In Excel
• How To Go Picasso On Your Data With Conditional Formatting
• 10 Simple Tips To Make Your Excel Charts Sexier
  • How To Create Interactive Charts In Excel at Marketing Land

See Also: Beginner Excel for SEM Series:

• How To: Excel at Excel for SEM Applications, Basic Formulas & Concatenation
• How To: Excel At Excel For SEM Applications, More Macros
• How To: Excel At Excel For SEM Applications, Paste Special Tips
• How To: Excel At Excel For SEM Applications, Named Ranges
• How To Excel At Excel For SEM Applications, Master Pivot Tables
• How To: Excel At Excel For SEM Applications, Basic Excel Skills Review

Using Excel for SEO, Keyword Research and Content Marketing

• Tips For Growing Keyword Seeds With Excel Formulas
• How To Take Your Keyword Research To A Higher Level Using A Simple Macro

Using Excel To Manage Search Advertising Campaigns

• PPC Excel Tips: Huge Time Savers For Beginners (And Beyond)
• PPC Excel Tips: Faster Campaign Analysis For Intermediates

See Also: Google AdWords Scripts & Google Spreadsheets:

• Four Ways You Can Benefit By Using AdWords Scripts
• How to Automate AdWords Ad Creation & Landing Page Checks
• 3 Ways AdWords Scripts Will Make Your Holidays Merrier
• How To Use AdWords Scripts Efficiently In Agencies And Enterprise SEM
• This AdWords MCC Script Will Save You An Hour Every Day!

Using Excel With Google Webmaster Tools

• How To Use Google Webmaster Tools & Excel To Easily Spot SERP CTR Trends
• 5 Steps To Clean Up Your Links Using GWT & Excel

Using Excel With Google Analytics

• How To Deduplicate Your Google Analytics Reports in Excel
• How To Get Full Referral & Content URLs From Google Analytics
• How To Make Google Analytics Talk To Excel, In Plain English

Advanced Excel Skills for Search Marketers

• A Foolproof Approach To Writing Complex Excel Formulas
• Advanced Filters: Excel’s Amazing Alternative To Regex
• How To Manage Big Data With Pivot Tables

• PPC: Advanced Level Keyword Research And Data Visualization
• Advanced Excel For PPC: How To Work With Match Types Using VBA Code
• Advanced Excel For PPC: Using Regular Expressions To Add Dimensions To Data
• Excelling At Excel For Search Engine Marketers

Related Slideshows

Begin Building Custom Marketing & Reporting Dashboards

• Starting Your  Dashboard: How To Create Combination Charts In Excel
  • A Comprehensive Guide To Creating Branded Templates In Excel at Marketing Land
  • How To Update An Entire Dashboard In Excel With One Radio Button [VIDEO] at Marketing Land

More How To Guides & Analytics Tips For Search Marketers

• How To Guides: Analytics
  • How To Guides: Analytics & Conversion at Marketing Land
• How To Guides: SEO
• How To Guides: PPC

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Search Engine Land

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land.