Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September
Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
The issue, which affected the serving of ads on YouTube, has been resolved.
Google Ads launches placement reports for Performance Max campaigns
Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
Semrush acquires SEO training website Backlinko
This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync
Changes from the experiment to the base campaign can also be applied with a single click.
Google heightens adult ad policy enforcement after Reuters finds illicit ads
“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
Yoast SEO launches on Shopify
Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
Google Ads error tells advertisers exact match keywords are saving as broad match
The issue has no impact on how keywords are saved and Google is working on a fix.
Search incrementality: How paid and organic work together for better performance
Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
Best Buy to sell search ads under its own in-house media company
Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.