Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
George Nguyen | Feb 11, 2022 at 2:01 pm ETThe design is a throwback to 2017’s green, boxed ad labels.
George Nguyen | Feb 11, 2022 at 10:41 am ETExpect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
George Nguyen | Feb 10, 2022 at 1:04 pm ETAdditions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
George Nguyen | Feb 9, 2022 at 5:10 pm ETScreenshots of the test show up to three bullet points beneath the headline.
George Nguyen | Feb 9, 2022 at 1:33 pm ETCruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.
George Nguyen | Feb 9, 2022 at 7:00 am ETThe new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.
George Nguyen | Feb 8, 2022 at 11:00 am ETKeyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.
George Nguyen | Feb 8, 2022 at 7:00 am ETBuying Guides may present visibility opportunities for your content marketing campaigns.
George Nguyen | Feb 7, 2022 at 11:09 am ETThis feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.
George Nguyen | Feb 4, 2022 at 4:10 pm ETSEO tips to fully optimize your Shopify site for higher rankings and more sales.
George Nguyen | Feb 4, 2022 at 1:14 pm ETGoogle continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
George Nguyen | Feb 2, 2022 at 3:12 pm ETAfter nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.
George Nguyen | Feb 2, 2022 at 9:30 am ETGoogle’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.
George Nguyen | Feb 2, 2022 at 9:01 am ETAdvertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
George Nguyen | Feb 1, 2022 at 9:43 am ETWix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
George Nguyen | Jan 31, 2022 at 4:16 pm ETInitially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
George Nguyen | Jan 31, 2022 at 2:03 pm ETGoogle Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.
George Nguyen | Jan 31, 2022 at 12:25 pm ETAdvertisers must be state-licensed and certified by Google to run gambling ads.
George Nguyen | Jan 27, 2022 at 5:03 pm ETThe campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”
George Nguyen | Jan 27, 2022 at 12:14 pm ETSite Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
George Nguyen | Jan 27, 2022 at 11:36 am ETGoogle will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
George Nguyen | Jan 27, 2022 at 9:00 am ETWhile paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
George Nguyen | Jan 26, 2022 at 3:26 pm ETAdvertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
George Nguyen | Jan 26, 2022 at 8:33 am ETAutomation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.
George Nguyen | Jan 25, 2022 at 4:03 pm ETThe new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
George Nguyen | Jan 25, 2022 at 8:00 am ETSearch marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.
George Nguyen | Jan 23, 2022 at 8:00 am ETThe issue, which affected the serving of ads on YouTube, has been resolved.
George Nguyen | Jan 21, 2022 at 2:15 pm ETPlacement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
George Nguyen | Jan 20, 2022 at 2:11 pm ETThis could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.
George Nguyen | Jan 20, 2022 at 11:49 am ETContent that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.
George Nguyen | Jan 19, 2022 at 1:49 pm ETChanges from the experiment to the base campaign can also be applied with a single click.
George Nguyen | Jan 19, 2022 at 12:21 pm ET“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.
George Nguyen | Jan 19, 2022 at 11:26 am ETLike the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.
George Nguyen | Jan 18, 2022 at 12:31 pm ETThe issue has no impact on how keywords are saved and Google is working on a fix.
George Nguyen | Jan 6, 2022 at 4:21 pm ETCan you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.
George Nguyen | Jan 6, 2022 at 3:44 pm ETThe Shops section shows three to ten retailers based on their organic search rankings.
George Nguyen | Jan 6, 2022 at 10:02 am ETBest Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.
George Nguyen | Jan 5, 2022 at 2:53 pm ETExpanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
George Nguyen | Jan 5, 2022 at 12:49 pm ETIf your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
George Nguyen | Jan 3, 2022 at 4:23 pm ET