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Google Truncating Display URLs In Search Results

Google has always truncated the display URLs in the search results when it went beyond two lines, I believe. But now new reports from several sources are noticing that Google may be truncating the URLs to a single line, when applicable.

Below is a screen shot of Google shortening URLs. As you can see, the eBay URL goes two lines but every other URL I found that went two lines, Google seems to be cutting down to one line. And Google seems to be cutting them down, while keeping the keywords in the URL.

URL Truncation in Google?

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.