The social-to-search halo effect: Why social content drives branded search
Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect.
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Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Google adds new data transmission controls to Ads consent stack
Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
Google tests faster account setup using pre-built campaigns
Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
Google Trends adds Gemini to Explore page
Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
This is also coming to Google Search in AI Mode soon, Google added.
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
9 best social media planning tools in 2026
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.
Why 2026 is the year the SEO silo breaks and cross-channel execution starts
AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
How to optimize content for AI search engines: A step-by-step guide
Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
How brands can respond to misleading Google AI Overviews
AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility
What 107,000 pages reveal about Core Web Vitals and AI search
Core Web Vitals don’t boost AI rankings — except when performance fails badly enough to hurt trust and engagement, this analysis shows.
How to choose a link building agency in the AI SEO era
Traditional link building is changing. Here’s how to vet a link building agency for AI visibility, ethical practices, and long-term staying power in 2026.
Uncover insights that drive growth with an SEO competitor analysis
See what’s working for your rivals. Use an SEO competitor analysis tool to track keywords, backlinks, and strategies — then outsmart them in search.
Google Ads competitor analysis: How to reverse engineer winning PPC strategies
See where rivals win on Google Ads. Learn how Google Ads competitor analysis uncovers keywords, ad copy, and bidding strategies to sharpen your campaigns.
Ecommerce keyword research: Advanced strategies for competitive stores
Boost online sales with smarter keywords. Use an ecommerce keyword research tool to uncover buyer intent, seasonal trends, and profit-driving queries.
The content scaling paradox facing modern marketers
Learn how to scale content intelligently using AI and structure. Build authority, speed up production, and boost AI-era search visibility.
Website Rank Checker: How to track and improve your rankings
See where your site ranks in Google. Use our free Website Rank Checker to monitor keyword positions, analyze performance, and spot SEO opportunities.
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Google opens Olympic live sports inventory to biddable CTV buys
You can now tap Olympic live sports via DV360, using Google audiences, household frequency caps, and conversion tracking tied to CTV.
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Apple is finally upgrading Siri, and Google Gemini will power it
A multi-year Apple–Google deal places Gemini at the core of Apple Intelligence and paves the way for a new Siri.
3 PPC myths you can’t afford to carry into 2026
AI targeting, creative scale, and MMM promised efficiency but often delivered waste. Here’s how to reset PPC priorities for 2026.
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained
These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Google launches A/B testing for Performance Max assets (Beta)
Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all campaigns.
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Google tests expanded video limits in Performance Max
Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign fragmentation.
Why ecommerce SEO audits fail – and what actually works in 30 days
Big SEO audits look thorough but stall execution. Here’s why the audit-plus-retainer model underdelivers – and what works instead.
Why Demand Gen is the most underrated campaign type in Google Ads
Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and Gmail.
Google doesn’t want you to create bite-sized chunks of your content
Despite what you think works well for LLM and AI Search mentions, Google said this is not a long-term strategy.
YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Top 10 Google Ads mistakes to avoid in 2026
Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.
Google Ads API tightens conversion data rules
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules in 2026.
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
AI isn’t going away, but Mueller says strategy beats semantics. Focus on how users really find and engage with your site.
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.