Microsoft launches Copilot Checkout and Brand Agents
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Google Ads for niche markets: What actually works in 2026
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Vehicle Ads get a call upgrade
Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers.
Google rolls out Tag Gateway integration via Google Cloud
Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier to deploy and more resilient to privacy restrictions.
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Why OpenAI paused ChatGPT ads to fight Google’s Gemini
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AI displacing traffic? Time to leverage your most undervalued channel.
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Google to require separate product IDs for multi-channel items
Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products if core attributes differ.
Google to allow Prediction Markets ads under strict rules
Google will permit U.S. ads for prediction markets, but only for CFTC-regulated exchanges and certified brokers under strict compliance rules.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
A 5-step framework for year-end PPC reports that resonate with leadership
Show leaders how PPC performed, why results changed, and what to do next, with the context and clarity they need for 2026 planning.
How to use LinkedIn targeting in Microsoft Advertising
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Google Ads upgrades Creator Partnerships with search and management tools
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2026 PPC trends to get ahead of now
SMX Next PPC experts said thriving in 2026 means pairing rapid AI advancements with strong fundamentals and human oversight.
Google Ads adds shortcut button to Change history
Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups.
How to earn brand mentions that drive LLM and SEO visibility
LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them.
A 90-day SEO playbook for AI-driven search visibility
Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice.
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Spam traffic in GA4: How to detect, filter & prevent it
Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect data quality, and make better SEO and marketing decisions.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Top 10 PPC news stories 2025 on Search Engine Land
AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.
Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Top 10 SEO expert columns of 2025 on Search Engine Land
AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2025.
Top 10 SEO news stories of 2025
SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most popular and biggest SEO stories of 2025.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships
OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing.
Google lowers audience size limits across Ads
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility.
Featured snippets: How to win position zero
Learn how to optimize for featured snippets with structured content, query matching, and semantic formatting to boost visibility, authority, and zero-click reach.
The complete guide to SEO breadcrumbs
Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility.
Why ad approval is not legal protection
Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.
Google adds Maps to Demand Gen channel controls
Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone placement.
How vibe coding is changing search marketing workflows
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.