Google Business Profiles Posts creation tool refreshed
Google Posts is easier to manage and use with these new user interface updates.
More from Search Engine Land: Page 72
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.
Why your content strategy needs to move beyond SEO to drive demand
It’s not just about traffic anymore. Here’s how to build content that fuels demand generation across search, social, and sales.
AI ate my traffic
Get it back with email.
SEO accessibility: Make your site searchable for all
Great SEO starts with access for everyone. Learn how to optimize your site for users with disabilities while boosting rankings, UX, and compliance.
AI Max gets new reporting features
AI Max advertisers can now view search terms, ad headlines, and landing pages together — unlocking a new level of campaign visibility.
AI Max experiments arrive in Google Ads: Here’s how they work
Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 split.
Google briefs brands on AI Mode ads ahead of Q4 rollout
Google is bringing ads into its conversational AI search experience, reshaping how brands target consumers.
SE Ranking acquires Planable to expand into social media, AI search
SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI search engines and social platforms.
Crawling for AI search: Balancing access, control, and visibility
Crawling has always shaped visibility – but AI search raises the stakes. Learn how to stay seen without losing control.
What Google’s AI Mode means for your B2B paid search strategy
The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.
Black Friday PPC strategy: Your AI search playbook
How leading retailers use search intelligence to navigate AI overviews, optimize shopping ads, and win market share.
Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search
Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.
Microsoft Ads rolls out website exclusion tools for Search, Audience ads
Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.
Danny Sullivan no longer the Google Search Liaison
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
ChatGPT kills Google-indexable chats over privacy fears
ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results.
PMax and the illusion of trust: ‘I’m Google – what could go wrong?’
Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.
How to write high-performing Google Ads copy with generative AI
Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.
Your ChatGPT conversations may be visible in Google Search
Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you may have unknowingly made public.
Google still leads, but Gen Z and AI are reshaping search behavior: Survey
Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.
Why AI visibility starts with ops – not marketing
From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the wake-up call for COOs and CMOs to align.
How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
New Google AI Max ads spotted – here’s how they’re different
Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving higher ROAS.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
How AI overviews are reshaping Google search
Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy.
User-first E-E-A-T: What actually drives SEO and GEO
Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere.
AI isn’t the enemy: How bloggers can thrive in a generative search world
Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.
Stop guessing, start testing: The hypothesis-driven SEO approach
Most SEO teams still rely on checklists and guesswork. Learn how a hypothesis-driven approach leads to faster and smarter results.
3 ways to turn missed calls into conversions with AI Voice Assist
Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
Brand mentions and how to make the most of them
Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, optimize, and turn them into lasting search visibility.
Google tests AI Max ad group setting in keyword-less shift
Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.
Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome
Google announced a number of new AI features for AI Mode and Search Live today.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
Google cuts conversion tracking in EU over consent mode non-compliance
Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad performance signals.
The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
7 PPC mistakes hiding in your ad accounts
Underperforming campaigns often stem from hidden mistakes in your PPC account. Find and fix them before they waste your budget.
When traffic isn’t enough: Rethinking ‘top-performing’ content
Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.
Best strategies to fight trademark abuse in paid search
Trademark abuse hits your numbers and steals your money. Learn how to counter this with advanced automated monitoring tools.