90% of AI search traffic comes from desktop: Report
AI search is booming, but mainly on desktop. Mobile users remain an untapped opportunity, especially in ecommerce, new data reveals.
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Google Ads Masterclass: New rules for maximizing conversion rates
Why your google ads conversion rate isn’t budging—and what to do about it.
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
How Google Ads’ AI tools fix creative bottlenecks, streamline asset creation
Google's new AI tools promise to revolutionize ad creative, making video and image production faster, smarter, and easier to scale.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
Trump likely will delay TikTok ban again
TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.
Google Ads may pause your account for manager violations
Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. Carefully vet who manages your campaigns.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
Bug with Google Search Console Discover performance report
If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.
Perplexity grows to 780 million monthly queries
CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.
Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
From Video Action to Demand Gen: What’s new in YouTube Ads and how to win
The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.
A/B test your way to search marketing success
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
Google updates event and recipe structured data
Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Google Ads API v20 adds more negative keywords, DemandGen upgrades and more
To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
llms.txt isn’t robots.txt: It’s a treasure map for AI
Not just another SEO file – llms.txt curates your site’s best AI-digestible content for inference. Here's how to use it.
Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates with your audience.
The ultimate consent strategy to maximize customer opt-ins
Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
Google updated its ranking algorithms for explicit videos and explicit content
Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.
LinkedIn launches new video ad formats, Adobe integration
LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
Google DeepMind CEO: We’ll dominate AI search and assistants
'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
How to use competitive audits for AI SERP optimization
Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.
To show in Google AI Mode & AI Overviews, your page must be indexed
But being indexed, does not guarantee your pages will show within these AI results.
Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)
If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.
Why SOPs are the secret weapon for small SEO teams
SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.
Content marketing strategy: A practical guide
A great content marketing strategy supports business goals. Use our zero-fluff guide to create and publish content for your target audience.
Has double-serving made Google Ads Auction Insights obsolete?
Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
Google Expands Video Ads Across Search, Shopping, and Image Tabs
Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.