How to improve PPC campaign performance: A checklist
Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, creative, platform expansion, and more.
More from Search Engine Land: Page 81
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Google Search Console to show AI Mode performance but you won’t be able to break it out
The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out from other Google surfaces.
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands "guaranteed" attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
The future of SEO as the future Google Search rolls out
With AI Overviews, AI Mode and Gemini becoming the future of Google Search - where does that leave SEO.
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
Using ChatGPT’s Advanced Data Analysis feature for PPC
Explore real-world examples of how to use the feature to speed up PPC data processing and visualization, insights generation, and more.
There are more than 4 types of search intent
Explore user motivations, intent categories, and tactics to create SEO content that resonates and converts.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
LLMs, AI Overviews may be quietly driving homepage traffic: Report
Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
Ads arrive in Google AI Overviews – here’s what they look like
The arrival of ads in AI Overviews marks a big shift for Google search, though it's still unclear how the new ad format will perform.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
Google AI Mode traffic is untrackable
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
AI visibility: An execution problem in the making
AI discovery systems don’t crawl like Google. Learn the execution pitfalls keeping your brand invisible to LLMs.
Why is Google’s AI Mode tab is always on the left
Other search options and modes dynamically move and change based on the query but AI Mode is consistently on the left.
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
Google Marketing Live 2025: Everything you need to know
Here's a full recap of Google's event of AI updates all about connecting earlier with customers, creating dynamic content, and more.
Google expands ads in AI Overviews, AI Mode to desktop
Google's expansion of Search and Shopping ads opens new opportunities for businesses to reach users during early, discovery moments.
New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings
Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.
Google unveils Smart Bidding Exploration
Google’s Smart Bidding Exploration uses AI and flexible ROAS targets to help capture more conversions by unlocking untapped search queries.
Google unveils new tools for testing, measurement, data
Google gives advertisers new ways to measure impact, activate first-party data, and optimize ROI across channels.
Google is putting agentic tools in Ads and Analytics
Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.
Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome
Google’s Marketing Advisor is an AI-powered Chrome assistant that helps you manage campaigns and uncover growth opportunities.
Google shares 8 ways to be successful with AI Search experiences
Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.
Google Ads rolls out new Performance Max image optimization features
Google Ads is launching new AI-powered, UI-only image optimization features for PMax campaigns that automatically source and enhance visuals.
The modern SEO: Researcher, strategist and project manager
The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant.
Google Ads headlines: Your guide to create clickable and converting ads
Master the art of creating powerful Google Ads headlines that drive clicks and conversions across all campaign types.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
5 ways marketers are actually using AI to get more done
See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
How to use Google Gemini for better SEO
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.
Google Search goes ‘Live’ with real-time camera help
Google Search Live will offer explanations, suggestions, and links based on what you see in real time via your camera.
Google Search adds AI try-on, previews agentic checkout
Shop with AI Mode lets users find, try on, and buy clothing in Google Search using personal photos and live price tracking.
Google AI Overviews expand to more users
Google's AI-generated answers are now available in 200+ countries and territories and in more than 40 languages.
Google launches AI Mode to all U.S. searchers with new features
Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, some in Search Labs.
Google Ads costs rise again, but conversions improve: Report
Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping offset the pain for most businesses.
Local keyword research: Boost local SEO with the right terms
Discover how to uncover high-impact local keywords that drive foot traffic, leads, and visibility. Dominate local search with smarter SEO targeting.
Link building in 2025: 12 ways to win or fail
Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices.
Top 10 PPC tools you should be using in 2025
Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and driving campaign success.
IndexNow helps with faster indexing of product updates and shopping ads
Plus, Amazon and Shopify both now support IndexNow.
Google Ads bug stalls spending for New Customer Acquisition
A Google Ads bug started May 15, disrupting performance for advertisers focused solely on acquiring new customers.