LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
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[Next Week] Learn, grow, and connect at SMX Advanced in Boston
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12 new KPIs for the generative AI search era
We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?
Testing AI Max in Google Ads: When to try it and when to wait
AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.
Revisiting ‘useful content’ in the age of AI-dominated search
What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.
Will Google’s AI Overviews kill the click?
Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
What is keyword cannibalization? (And how do I fix it?)
Struggling with keyword cannibalization? Learn how to spot overlapping content, fix ranking issues, and improve your SEO with clear, actionable steps.
Microsoft hires Navah Hopkins as its new Ads Liaison
Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.
How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO
Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO.
The ultimate Looker Studio SEO campaign dashboard for 2025
Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.
Meta Ads for lead gen: What you need to know
Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.
Get ready for desktop Google Discover with RollerAds
Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.
From chaos to clarity: How to create content briefs for SEO
Learn what a content brief is, why it matters, and how to write one that aligns your team, improves SEO, and helps create better content faster.
Google begins rolling out Performance Max channel performance reporting
PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations.
Straight from the source: 2025 Search Engine Land Awards judges reveal what makes an application award-worthy
Don't miss your chance to take home the highest honor in search.
Google quietly releases guide for AI Max for Search: What advertisers need to know
Google’s new AI Max for Search implementation guide details how to enable advanced AI features in search campaign.
Google Lens coming to YouTube Shorts
Google said that during the beta period, there won't be any ads.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025
Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.
Google clarifies where ads appear in AI Overviews
Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both locations simultaneously.
Google Ads begins rolling out AI Max for Search
AI Max, and its keywordless targeting, is now available to some Google Ads advertisers. The rollout is expected to complete in early Q3.
Is it Tuesday? Google AI Overviews doesn’t know
Today isn't Tuesday, it's Wednesday! No, it isn't 2025, this year is 2025! Google AI Overviews again fail to answer simple questions.
Mike King on relevance engineering and the end of SEO as we know it
SMX Advanced speaker Mike King explains how AI is changing search and SEO – and why relevance engineering is the future.
Global PPC and SEO co-optimization: How to audit for multinational success
Co-optimizing search campaigns across markets? Audit for language gaps, geo errors, siloed teams, and misaligned paid-organic strategies.
The Hagakure method for Google Ads management
Learn about the Hagakure method, a modern approach to Google Ads management that blends simplicity and automation for better results.
20+ ChatGPT alternatives for SEO and content teams
Explore top ChatGPT alternatives for AI writing, coding, and productivity. Compare features, pricing, and use cases in this expert-curated 2025 guide.
Google Promoted Pins come to Maps for Demand Gen campaigns
You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more foot traffic to physical store locations.
AI changed search—has your content strategy kept up?
Learn how zero-click behavior and generative AI are redefining what it means to be visible in search.
Writing for SEO: How to write snippet-friendly content that wins in Google and LLMs
Learn how to write snippet-friendly content optimized for Google and LLMs using clear structure, semantic SEO, and verbiage that ranks.
YouTube Insights Finder expands globally
The YouTube Insights Finder tool, now in over 20 markets, offers a powerful way to uncover trending content to inform your campaign strategy.
Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed
Learn how to make the most of YouTube video ads by understanding the key ad placements and what metrics to track.
Sundar Pichai defends Google’s AI search future
Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of content theft and sending less traffic.
What is on-page SEO? Key elements & best practices
Learn what on-page SEO is, why it matters, and how to optimize your content with proven techniques like title tags, meta descriptions, and internal linking.
Google rolls out simplified Enhanced Conversions setup in Tag Manager
Google updated its GTM conversion tag, introducing a new sitewide tag-level setting for configuring user-provided data for Enhanced Conversions.
Inside the AI-powered retrieval stack – and how to win in it
The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank Fusion have changed the search stack.
Search is having a midlife crisis. And it’s glorious.
AI didn’t kill search. It might’ve accidentally brought it back to life.
5 practical SEO experiments with AI as a co-pilot
What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to transform your workflows.