SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
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How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
16 reasons why your page isn’t ranking on Google
Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and how to address them systematically.
Cross-channel personalization: what works now across generations and channels
From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
Google Ads AI Max: Automation with a side of anxiety
Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.
Jerry Dischler leaves Google after nearly 20 years
Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.
Enterprise SEO is built to bleed – Here’s how to build it right
Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.
Ad strength in Google Ads: Why Average is better than Excellent
Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.
Set your content playbook on fire: Why the old SEO game is over
Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach.
Google to deprecate structured data files v7 by November
Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.
Google says it is 20 times better at catching scams in Google Search
And is able to block more than 80% of fake phone number scams within Google Search.
Google Analytics real time reporting buggy?
Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.
How to fix technical SEO issues on client-side React apps
Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.
Vibe coding with AI tools: A marketer’s guide
You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.
Strategic PPC moves to offset traffic loss from zero-click search
As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.
Google Ads Manager data issue under investigation
Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.
Google searches in Apple’s Safari fall for first time in 22 years
Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.
Cloudflare CEO: AI is killing the business model of the web
Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.
Is Google really getting worse? (Actually, it’s complicated)
Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.
Google Ads Keyword Planner: What you need to know
Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.
BigQuery for PPC: Unlock deeper insights and better results
Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.
What to do when AI Overviews take the spotlight in search
When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.
7 ways to put behavioral marketing to work—starting now
This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
U.S. pushes for Google ad business breakup
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
How ChatGPT search ranks products and merchants
ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
Google AI Overviews now show on 13% of searches: Study
88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.
Why creator-led content marketing is the new standard in search
From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build trust and drive discovery today and beyond.
Google Ads announces AI Max for Search campaigns beta
Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.
10 ways to leverage generative AI for advanced SEO
Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents to multimodal tactics.
What AI adoption in market research means for agency and brand marketers
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
How to test UGC and EGC ads in Meta campaigns
Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.
PPC tracking: How to eliminate duplicate conversions
Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
The 7 habits of highly effective people is a blueprint for the Positionless Marketer
The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
Google Ads expands Search Themes limit in Performance Max
Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.
Advertisers react to Google’s Performance Max Channel, Asset & Search Insight update
Google’s PMax update brings overdue visibility with channel, asset, and search term reporting—sparking a mix of optimism, frustration, and strategic reflection.
Google launches first-party data setup, iOS app conversion tracking tools
Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.
Want to beat AI Overviews? Produce unmistakably human content
Identify content topics where readers want to hear from people – and leave no doubt that they’re hearing from people.
How does ChatGPT conduct local searches?
ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.