Uncategorized

Chat with SearchBot

Google algorithm updates

SearchCap: The Day In Search, May 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content […]

Apple

SearchCap: The Day In Search, May 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How “Not Provided” Makes BuzzFeed Think Google’s Search Traffic To News Sites Is Down Well look at that! Search traffic to news sites has dropped over the past eight months, according […]

Google

Google Experimenting With New Related Image Search Interface

Google appears to be trying on a new look for its related image search interface. While the standard interface for related image searches includes a list of the related image queries that only show image thumbnails when you mouse over the related search query term, the new interface shows a collection of images right above […]

Apple

SearchCap: The Day In Search, March 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 5 Simple Ways To Debug Your Google Analytics Installation As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want […]

Apple

SearchCap: The Day In Search, March 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Need A Google Alerts Replacement? Meet Talkwalker With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. […]

Google Shopping

SearchCap: The Day In Search, March 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Create A Sustainable Link Plan I’ve recently spoken with three business owners who have approached me in a fairly atypical way: instead of asking me for a proposal, they’ve […]

Google News

A Primer On How To Get The Most Out Of Sitemaps

Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery can be slow and spotty, so it’s hardly any solace to sites that publish hundreds of new pages a day, or publish extremely time-sensitive content such as news articles, or publish a […]

Apple

SearchCap: The Day In Search, March 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Latest Google Shopper App Offers New Refinement Options & More Product Details Google Commerce has released Google Shopper 3.2, an updated version of its app that includes category-specific refinements for improved […]

Content

20 Resources To Add To Your Link Tool Arsenal Right Now

I love reading articles about which tools different people use for link buildng purposes. In trying to put together a recommended list of tools for a client who wants to do part of his own link building in-house, I realized that this might be a helpful way for someone to easily build a nice little […]

Link building

SearchCap: The Day In Search, March 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]

Apple

SearchCap: The Day In Search, March 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Why Local Retailers Should Be Using Open Graph Markup Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As […]

Apple

SearchCap: The Day In Search, March 13, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Makes Campaign & Ad Group Targeting Improvements In its February release, Bing Ads made changes to how ad group and campaign targets relate to each other. Prior to the […]

Google algorithm updates

SearchCap: The Day In Search, March 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network […]

Google algorithm updates

SearchCap: The Day In Search, March 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Work With Four Common SEO Leadership Styles I’ve had the pleasure of working on SEO in a variety of companies both in house and, frequently, through casual advice to […]

Apple

SearchCap: The Day In Search, March 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Mobile Search: Top Tweets, Autocomplete & Web Browser Twitter announced search upgrades to the Twitter mobile app. The upgrades include an improved relevancy engine for top tweets, improved auto-completion […]

Google Analytics

SearchCap: The Day In Search, March 5, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts Awarded Patent On Detecting Hidden Text & Hidden Links A new Google patent was awarded today named Systems and methods for detecting hidden text and hidden links. The […]

Google Analytics

SearchCap: The Day In Search, March 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]

Content

6 Advanced Strategies For Optimizing PLA Campaigns

In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism. However, since the transition, PLA campaigns have performed with a […]

Google

Bug Turns Google “Anti-SafeSearch” On, Provides Porn Results

There’s a strange bug on Google where search queries that should return no matches are instead turning Google into a porn search engine, almost as if an “anti-SafeSearch” feature is being enabled. Impossible Queries = Porn! The Verge highlighted a Quora post about the bug, where doing some searches for “contradictory” or impossible to solve […]

Apple

SearchCap: The Day In Search, January 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing On Super Bowl 47: San Francisco 49ers Twice As Many Searches Than Baltimore Ravens If search has any influence or say in who will win the Super Bowl this Sunday, […]

Google Shopping

SearchCap: The Day In Search, January 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: BrightLocal’s Local SEO Industry Survey Now Open Local SEOs are being invited to take the Local SEO Industry Survey 2013, which is being organized again this year by the local SEO […]

Apple

SearchCap: The Day In Search, January 28, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: With $14 Million More Q&A Site ChaCha Soldiers On Q&A is a great idea that really hasn’t worked. Although Yahoo Answers and a few others are still around — and Ask […]

Apple

Blekko Launches New Tablet Search Engine “Izik”

Rich Skrenta and team at blekko are launching “izik,” a new tablet search engine (and browser) designed to deliver a “from the ground up,” tablet friendly search experience. You can also use it on the PC; however the experience is best on a tablet. It’s available as an app for the iPad or Android tablets. […]

Bing

Bing Updates Image Design Again: Dim Background, Faster Load Speed & More

Microsoft Bing announced they have once again updated the Bing Image Search user interface. The previous update was in June of this year. This new update includes: Added dimmed background and full-screen mode to make it easier to view images in high definition Larger filmstrip results to make viewing and browsing the images easier Lightning […]

LinkedIn

7 Important Digital Assets To Optimize Brand Exposure

It’s no secret that personal branding is important. So is branding your Brand. Basically, what I am trying to say is, we all want to get found online. Well, in some cases, people don’t. But generally speaking, the goal is to get more exposure. Which is why, it boggles the mind as to why some […]

Enterprise

What Is In Your Enterprise SEO Toolkit?

Enterprise SEO ain’t like the others. As I’ve said before, simply saying “I’m an enterprise SEO!!!” doesn’t make you one. You need different tools, and different skills, and a whole different level of diplomatic kung-fu. I lack diplomatic-fu. And skills are always open to debate. But the tools are forever. This is a very incomplete […]

Google

16 Differences Between Google Mobile & Desktop Search Results In 2012

Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, […]

Analytics & conversion

Multi-Touch Attribution & Conversion: Does It Matter?

When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion funnel? Based on my conversations, here are some answers […]

Google Analytics

SearchCap: The Day In Search, August 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]

Apple

SearchCap: The Day In Search, August 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ari Emanuel Update: DMCA Requests Now Used In Google’s Ranking Algorithm Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the […]

Google Analytics

Getting Dev Team Mindshare For Your SEO Projects

Getting in the development schedule in an enterprise environment can be one of the most challenging parts of the job for an SEO professional. The dev team has so many different people coming at them with projects to do, and prioritizing those projects can be a mess. Add to that the frustrating reality that the […]

Content

How To Manage & Measure Local PPC Accounts

In my last column, I looked at some of the differences between small and large accounts as the best practices vary for each. In this column, we’re going to specifically focus on one of the most common small accounts: local accounts; and examine some of the best practices for this type of small account. A […]

Analytics & conversion

How To Get Smart(er) With Conversion Tracking

Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for marketing is 0.5 ROI or […]

Google algorithm updates

SearchCap: The Day In Search, July 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Helping Or Hurting: The Debate Over Google+ Local It’s been two months now since Google replaced Google Places with Google+ Local. The reactions thus far have been mixed: SEOs hailed it […]

Apple

SearchCap: The Day In Search, July 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Explains Removal Of Age And Gender Targeting From AdCenter What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate […]

Apple

SearchCap: The Day In Search, July 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Gold Medal Roundup Of Online Olympics Resources The games of the XXX Olympiad begin in a few hours in London. For the next two weeks people around the globe will […]

Get the must-read newsletter for search marketers.