SearchCap: The Day In Search, June 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Hideous Site: An Allegory For Oddities In Local Search Results The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since […]

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • The Hideous Site: An Allegory For Oddities In Local Search Results

    The small, local businesses in a particular industry on this island all vied for top slot in Google’s rankings, since the top dog could command a substantially higher yearly profit as a result. The competitors’ products weren’t all that different, and their potential customers didn’t have the expertise to tell the difference, either. Their relative […]

  • Meet The Man Who Makes Sure Google Maps Is Right

    MercuryNews.com has a story on Blake Stephens, the man who is responsible for many of the Google Maps edits you see on Google Maps day. In fact, this man is a member of Google Maps’ collaborative cartography corps, where users use Google Map Maker to make corrections and adjustments to the details you see on […]

  • The Forgotten SEO Strategy: Targeting Striking Distance Keywords

    How you strategically approach your own unique search marketing landscape may be the first of many decisions you make on your search marketing journey, but it is also the most important. A difference of inches when aiming the arrow can translate to feet downrange. SEOs can often approach selecting target keywords with a strict “I’m-going-to-focus-on-the-keywords-with-the-highest-search-volume” […]

  • How To Tune-Up Responsive Design Websites To Improve Mobile SEO

    A couple weeks back, Google annouced new standards for mobile website design. Among the practices identified on their help pages, responsive design has been singled out as the best option from a search perspective. Let’s look at how responsive design works, and how we can build sites to achieve maximum SEO performance on both the […]

  • 3 Common Landing Page Flops To Avoid

    In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages can be tweaked to improve conversions, overall marketing messages and various other factors. Some of my examples relate to common webpages but logic can obviously be applied to […]

  • Register for SMX East Today! Save with Super Early Bird Rates

    Are Panda and Penguin monkeying with your organic rankings? Is low quality score limiting your paid search results? Does your social media presence really translate into more traffic… and customers? Attend SMX East for game changing SEO, paid search and social media tactics that drive traffic and sales. Join us for the only east coast […]

  • Most Censorship And Content Takedown Requests Come From US, Says Google

    Google has released data from its latest Transparency Report covering censorship and content removal requests. The report features separate presentations of copyright-based removal requests and government requests. Google began publishing this data about two years go. The report is updated regularly; however government censorship and removal requests are updated every six months. The number of […]

  • The 2012 Google Father’s Day Logo

    Google has a special animated logo for Father’s Day today. The logo depicts a child delivering coffee to his dad on a remote control device. The father is sitting on his chair relaxing and notices this, picks up the coffee while the child jumps out. The father then taps the child on the head as […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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