SearchCap: The Day In Search, July 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Report: Google Strikes Antitrust Deal With EU, Avoids Legal Battle
According to a report in the Financial Times, Google and the EU have agreed in principle to the “outlines of a settlement” that will avoid a legal battle over antitrust claims against the company. The settlement reportedly also extends to mobile search, an issue that emerged late in the talks and threatened to disrupt a […]
- Are The Analysts Wrong About Google’s Undervalued Stock?
Writers and analysts who keep an eye on the value of certain stocks, have been writing all year about the curious phenomenon of Google’s stock price. They generally say something along the lines of, “If you compare Google’s cash generation capabilities, why is it valued so much less than Apple?” or similar statements. Is it […]
- Lessons From The Auto Industry: Leveraging Social For Organic Traction
Links are not often thought of as a by-product of a great social campaign. Often the goals of those working on social profiles for a brand revolve around a simple goal: Getting more followers and building an audience. This is a strong goal that makes sense, but rather short sighted. There’s more to social than […]
- Time & Value Of Link Cleanups: Should You Even Bother?
Link cleanups are all the rage right now, rightly so if you can judge by the number of webmasters who received Google warnings or had their sites tank. Strategies for effective cleanup have been outlined, tools to help you find contacts for cleanup have been unveiled, but there isn’t much information out there about the […]
- Google Logo Pays Homage To Pioneering Aviatrix Amelia Earhart
Today’s Google doodle-logo celebrates aviation pioneer Amelia Earhart‘s 115th birthday. According to Wikipedia, “Earhart was the first woman to receive the U.S. Distinguished Flying Cross, awarded for becoming the first aviatrix to fly solo across the Atlantic Ocean. She set many other records, wrote best-selling books about her flying experiences and was instrumental in the […]
- Baidu Beats Estimates, Posts Impressive Revenue Growth
This afternoon Baidu released its second quarter financial results. The company made 5.46 billion yuan or $858.8 million, a nearly 60 percent increase from a year ago. Profit was 2.815 billion yuan or $443.1 million a roughly 52 percent increase from last year. The company also said that revenue per customer was roughly $2,440 against a […]
- Google Updates Link Warnings To (Sort Of) Clarify They Can Be Ignored (Maybe)
Dear Google. Please don’t send out any further link warnings to publishers. Your latest round yesterday, intended to clarify the confusion sparked by ones sent last week, is likely going to make things worse, not better. No more warnings, not until you get some fundamental clarity in place. Dear Publishers. Here’s our latest news on […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Apple’s Q3: $35 Billion Revenue, $8.8 Billion Profit — Both Down From Q2
- Links: The Broken “Ballot Box” Used By Google & Bing
- How To Weave Content Marketing Into Your Company’s DNA
- Taking Action on Mobile Marketing Analytics
- Google, Facebook Boost Washington Spending To “Educate” Congress
- “Unpublished Posts” Give Facebook Pages The Ability To Sponsor Posts Without Pushing To Newsfeed
- New Social Discovery Engine ‘Bottlenose’ Aims To Take Over Real-Time Exploration
- E-mail Open Rates Declining, Click-Through Rates Rising [Study]
- “Subscribe” For Pages Being Tested By Facebook
Search News From Around The Web:
Business Issues
- HOPE: Marissa Mayer Is Yahoo’s Obama, Business Insider
- Google facing force of aggressive E.U. regulators, Washington Post
- The winners of the 2012 Google Science Fair, Official Google Blog
Link Building
- 15 Helpful Link Building Tools, Search Engine Watch
Searching
- Google Power Searchers Want Their Certificates, Search Engine Roundtable
SEM Industry
- BtoB’s WHO’s WHO IN 2012 (Search), BtoB
- State of Content Marketing – SEOmoz MozCon Speakers Interview, SEOmoz
SEO & SEM
- Google’s Advice For JavaScript Implementation of Responsive Web Design, Search Engine Roundtable
- New PPC Extensions and Why You Care, distilled
Web Analytics
- Making Google Analytics Content Experiments Even Better, Google Analytics Blog
- Understanding And Using Page Value, Google Analytics Blog
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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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