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How to track free Shopping traffic from Surfaces across Google [Video]
Combine UTM parameters and Google Analytics to see how shoppers behave after they click through on your Shopping listings.
How to use Google Ads Explanations to understand performance changes
The new feature can help you identify the causes behind substantial shifts in Search campaign clicks, cost, impressions or conversions.
Google Chrome to crack down on battery- and data-sucking display ads
The move follows other efforts to block "annoying" ads from loading on the browser.
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
External sources link to your website with the wrong URLs, here’s how you can fix that.
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP outcomes.
SMX Overtime: How to run effective top-of-funnel search campaigns
Paid search pro and SMX speaker Amy Bishop explains the various micro-conversion options and how to determine what's best for your audience.
Explaining the Chrome ‘explainers’ for advertising without third-party cookies
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed.
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming months.
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
What are analytics experts looking to in 2020 with data and privacy?
Smart Shopping campaigns: How to test and extract more value from automated campaigns
Kirk Williams of Zato Marketing says Smart Shopping campaigns are worth testing when you understand how they work.
Build SEO seasonality projections with Google Trends in Python
Here's how you can use Python and some very basic Excel functions to build your SEO traffic goals.
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from here.
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find semantically related categories.
Google Search Console fixed a bug with Google Tag Manager verification
Check to see if your properties are still verified in Google Search Console.
Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns
Early looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and clicks.
Default Search in Chrome Switched to Bing for Office 365 ProPlus users
Microsoft Office 365 ProPlus is bundling a payload that switches default search engine for Chrome and Firefox over to Bing.
Stop paying for clicks when you’ve hit conversion capacity with this script
To prevent you paying for clicks you don’t want or need, this capacity controller Google Ads script will pause all ads in your account.
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial intent.
SMX Overtime: When to use PPC automation (and when not to)
PPC expert Aaron Levy shares his insights about how to structure accounts to use automation effectively during a rountable discussion at SMX East.
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
6 of the best social listening tools for 2020
As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.
SMX Overtime: Opportunities and challenges for conversational voice search
Expert search marketer and SMX speaker, Eric Enge, explains why brands need to better understand voice apps and interactions to meet their user needs.
Here’s how I used Python to build a regression model using an e-commerce dataset
If you want to advance your data science skill set, Python can be a valuable tool for SEOs to generate deep data insights to help your brand.
Bug in Google Search Console performance reports impact Google Discover reporting
The bug affected reporting between December 8 and December 13, 2019.
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Google for Jobs: Everything you need to know to optimize for better ranking
This tool gives in-house SEOs an edge to rank organically with job ads in a fiercely competitive recruiting market.
Local business study finds 0% of site traffic coming from email, paid media
Are small businesses not using email or digital advertising? The 'Google Analytics for Local Businesses Study' looked at 11K local businesses.
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
SMX Overtime: Rise of the PPC geek
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.