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A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a survey
Google Search Console adds ‘associations’ so you can link with other Google accounts
These can give you a better and wider view of your data across your various Google services.
Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns?
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies.
How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy.
Google services were down including Google Ads, Google Analytics, Search Console & more
Much of Google is offline, it is not just you. Google began restoring services at around 7:28am ET.
Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape
From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
Google Ads turns 20: The most important trends and changes of the past 5 years
Looking back, we can see where the biggest trends in search (and beyond) are heading.
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
8 major Google algorithm updates, explained
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
Video: Drew Madore believes Google’s ranking algorithm uses user experience signals
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
8 major Google ranking factors — SEO guide
Of over two hundred Google ranking factors that we know about, which ones are the most important? Here is the definitive list.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Google Search Console Insights for content creators
Search Console Insights uses both Search Console and Google Analytics data in one view
Google and Ignite Visibility to host advanced paid media event you won’t want to miss
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
Guide to Core Web Vitals for SEOs and Developers
What you need to know about Google’s latest set of key user experience metrics for Web Developers.
Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted behavior.
How to create new Google Shopping insight reports in Data Studio
Identify under-performing products faster, see what’s popular in your industry and get more out of PPC reporting.
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet.
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Video: Daniel Waisberg from Google on Search Console and the Search Relations Team
Daniel has a rich history in the search industry, even writing here at Search Engine Land for years before working at Google.