Microsoft Advertising
Search Engine Land is your go-to source for Microsoft Ads news, strategies, and in-depth content. You’ll find a wide range of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
Optimizing your Microsoft Ads campaigns
Microsoft Ads offers unique opportunities to reach high-intent audiences across platforms like Bing, MSN, and the Microsoft Audience Network. This page provides practical advice and insights for optimizing your campaigns, from structuring effective ad groups to leveraging advanced targeting options.
Stay informed on updates to Microsoft’s advertising tools, including AI-powered enhancements, new bidding strategies, and cross-platform integrations. Whether you’re exploring audience targeting, different ad formats, or conversion tracking, you’ll find the guidance you need to make the most of Microsoft’s advertising ecosystem.
What you read here is written by our experienced in-house team, as well as subject matter experts from agencies and top-performing brands leveraging Microsoft’s advertising ecosystem.
Discover how businesses are effectively using Microsoft Ads to tap into unique audiences and improve performance across channels.
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Bing Ads adds Enhanced CPC bid strategy to optimize for conversions
Automatically adjusts bids within a range depending on estimated likelihood of a user to convert.
Bing Ads rolls out Upgraded URLs globally
Advertisers can begin migrating from destination URLs to final URLs and tracking parameters.
Bing Ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
The 10+ biggest things to happen in PPC so far in 2016
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more.
A brief evolution of Search: out of the search box and into our lives
We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be […]
It’s here: Bing Ads Editor for Mac launches in beta
After years of waiting, Mac users finally get a native desktop editor for Bing Ads with all the features of the PC version.
Now you can edit text ads and address disapprovals in Bing Ads apps
Make quick fixes and updates to Bing text ads right in the iOS and Android apps.
Bing Ads to support Expanded Text Ads: Shows new ads creator UI
Advertisers will be able to run AdWords' new longer text ad format on Bing, too.
Bing Ads now accepting signups for Shared Budgets pilot
Automatically redistribute budget across multiple campaigns.
Decision trees for SEM segmentation
There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
Realize your definition of success: an eBook for today’s marketers
No two businesses are alike. Your products, services, goals, perspective and definition of success are undoubtedly unique. Your marketing should be, too. So why are so many marketing solutions inflexible and one-size-fits-all? Here at the Bing Network, we’re committed to helping each of our customers — no matter what size or shape — meet their […]
Bing launches UET Tag Helper, a troubleshooting Chrome extension
Now quickly check if UET tags are set up correctly without having to wait for validation in the UI
Bing Ads Editor 11.0 debuts with multiple account management, better search, easier login
The new version takes its cues from AdWords Editor, but it has a few notable differences.
Bing Ads bans ads from third-party tech support services
Citing "serious quality issues," Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.
Copy & paste comes to Bing Ads UI
Easily add keywords and ads to new ad groups from the web interface.
Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts.
Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
Bing Shopping Campaigns now out of beta in UK
Rollout marks the first market outside of the US to offer full Bing Shopping campaigns support.
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June.
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
Bing auto-tagging comes to Shopping Campaigns, Image Extensions
Ad group tracking is also now enabled via the utm_content tag.
Bing Native Ads Rollout Gains Steam: Support Coming To Bing Ads Editor
Bing native ads extend the reach of search ads to MSN.com
AdWords And Bing Ads Both Having Late-Week Reporting Troubles
Issues began Thursday for both platforms and continue to affect reporting on Friday.
Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
[Updated] Bing Ads Experiencing Nearly 2-Day Reporting Outage
Engineers say they are working on a fix and that historical data is not lost.
Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
Looking at last year's trends, last-minute buyers sought out cards. This and other search and ad trends from Bing Ads.
Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4.
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts.
Bing Now Powers AOL Search: What Advertisers Need To Know
Here's what's changing in Bing Ads with the addition of AOL to the network.
Bing Results & Ads Now Live On AOL Search
The Bing-AOL search deal announced last year went into effect over the weekend.
Bing To Drop Auction Insights & Opportunities Tab From Bing Ads Intelligence
Bing drops two features from Bing Ads Intelligence but they remain in the web based user interface.
Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
From new deals to more data to audiences, 2015 was packed with PPC changes.
Bing Ads Launches Guided Tours In Web Interface
Walk through setting up retargeting lists, automated rules, campaigns settings and more.
Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
With Bing now at the center of Microsoft's consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
After FTC Guidelines, Ad Demarcations In Search Engine Results Have Become More Muted
A new survey of how the search engines treat ads from organic listings.
Image Extensions Get Another Go In Bing Ads, Now Out Of Beta
Image extensions are now available in all Bing Ads markets.
Bing Ads Editor For Mac Is On The Way, Really
Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.