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Google August 2025 spam update done rolling out
This spam update took just under 27 days to fully roll out and is now complete.
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Ads has launched Supplemental Feeds, letting merchants update product details quickly without re-uploading entire catalogs.
Google warns DOJ ad-tech remedies would hurt publishers, advertisers
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Broad match drives higher revenue per conversion – but at a cost: Study
An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher CPAs.
Google AI Mode coming to Chrome browser
Plus, while on a website using Chrome, you can ask questions and learn more about your current page with AI Mode.
Google brings Smart Bidding Exploration to Performance Max
Google’s new Smart Bidding Exploration in Performance Max may boost conversions by easing ROAS limits – at the risk of reduced efficiency.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
Trump gives TikTok until Dec. 16 to secure U.S. buyer
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
Google doubles down on AI Max pitch to wary advertisers
Google’s pitches AI Max as smarter search ads with more safeguards solution — but control, brand safety and spend remain key concerns.
Amazon Ads launches AI tool that builds professional-quality ads
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
Google Discover adds follow feature and more social posts from creators and publishers
This aims to make Google Discover more publisher and creator friendly.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Meta expands WhatsApp Status ad options
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
TikTok’s U.S. future rests on Trump–Xi meeting this week
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
Google Ads Masterclass: Local search strategies that convert
Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend.
Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google will automatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
Google Search Console adds achievements section
Now there is a dedicated section to see your achievements within Search Console.
Google Search rank and position tracking is a mess right now
Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.
FTC probes Google and Amazon over ad pricing disclosures
The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.
Google publishes new guide on Shopping ads pricing
Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your product listings.
Top Performance Max optimization tips for 2026
Use Google’s newest reporting and creative controls to refine targeting, optimize asset groups, and achieve incremental gains.
Meta expands Reels, Threads, and AI tools to boost brand-building
Brands now have new ways to align with cultural moments on Meta’s apps while improving efficiency through AI-driven targeting and optimization.
Google Tag Manager adds event parameters to Ads and Floodlight tags
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
TikTok touts 2x purchase lift with Search Ads
TikTok’s Search Ads Campaign lets brands capture high-intent queries on a platform where Gen Z is rapidly shifting its search behavior.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
Google Ads rolls out Suggested plans in Performance Planner
Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.
The Google Ads mistakes costing SMBs time and money
From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and grow smarter.
Google adds YouTube breakdowns for Demand Gen campaigns
Google Ads now lets Demand Gen advertisers see separate performance metrics for YouTube In-Stream, In-Feed, and Shorts.
Google Ads tests new promo-focused budget tools
Google Ads is testing tools to speed up spend and scale smarter during short-term promos, giving you more control when timing matters.
Google Ads links web + app campaigns with new features
New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.
When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.