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Microsoft Bing’s ChatGPT interface spotted in the wild
We know Microsoft Bing is working towards integrating ChatGPT into its search interface.
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with”
In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Google’s search quality raters protest for higher pay
Google's search quality raters – the people who help evaluate Google's search results – want a raise.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4
As reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into Bing Search.
ChatGPT Plus launches, it costs $20 a month
OpenAI said users can access the paid version of its popular ChatGPT service during peak times and get faster responses to prompts.
Google Maps removed policy-abiding reviews from Local Guides
Google is working on restoring the reviews over the next few weeks.
Google testing new search design with AI answers over organic results
We may have gotten our first preview of at what chatbot-style Google desktop search results will look like later this year
Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling
Microsoft also released some interesting stats on lastmod dates in XML sitemap files.
Google Search Console Video indexing report gains video impressions overlay and sitemap filter
Google has upgraded the video indexing report to help your videos perform better in search.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?
Key SEO takeaways from Google's 2020 paper on how text-generation models can be successfully used to detect low-quality content.
Twitter announces the end of CoTweets
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
LinkedIn now lets you add an SEO title and description
Publishing articles on LinkedIn? Now you can customize how your SEO title and description will appear in search engines.
Meta advertising: 5 best practices for 2023
As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so.
New updates for the GA4 search bar
The new updates allow additional views into accounts and properties.
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Baidu working on AI chatbot service that will be added to search
Baidu reportedly is planning to launch its AI chatbot as a standalone app before incorporating it gradually into search by March.
Yahoo is making a return to search
Yahoo has been dropping hints over the past couple weeks about its return to competing in the search space.
Yandex ‘leak’ reveals 1,922 search ranking factors
SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
How to build a winning SEO tool stack for 2023
Tools make every SEO practitioner's life more manageable. Here are some recommendations to consider as you build your SEO toolkit.
Moving on from search engine optimization to search optimization
Our search campaigns should focus on overall visibility on the web rather than only giving importance to traditional search engine results.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
What is ChatGPT and why SEOs should care
Learn how this AI-powered chatbot works, who's behind the technology, and what it can – and can't – do for search marketers.
Performance Max for B2B: 4 best practices
While B2B is not broadly impacted by the move to PMax, it's best to learn the ins and outs before Google takes away other campaign options.
Google rolling out cars for sale in Google Business Profiles
US-based dealerships can now add all their inventory to their local business profile in Google.
Apple Business Connect: Your guide to getting started
With Business Connect, you can now customize the way your business information appears across Apple apps. Learn how to get started.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Top video marketing trends for 2023 and beyond
Learn why vertical video is the future of advertising, plus tips for getting ahead with TikTok, Reels and Shorts in your toolkit.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Google Optimize will sunset this year
Any experiments and personalizations still active will end.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.