Search Engine Land is your source for Snapchat news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads retiring Campaign Planner in favor of Keyword PlannerJul 7, 2017 by Ginny Marvin Keyword Planner will take over at the end of July and offer most of the same […]
Search Engine Land continues on strong, with an outstanding team in place.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest’s Lens update adds a Snapchat-style look and a fashion sense Jun 21, 2017 by Tim Peterson Pinterest is making its image-scanning visual search tool easier to use and more useful […]
Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table of SEO Success Factors: 2017 edition now releasedJun 12, 2017 by Danny Sullivan Mobile, direct answers & site speed factors gain greater weight. Gboard for Android gets new […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Visual Search lets you search specific objects within images Jun 1, 2017 by Matt McGee Bing joins Google, Pinterest and others in upgrading its image search capabilities. Microsoft expands its […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin Company says AMP ads can load up to 5 seconds faster than […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing updates its DMCA take-downs and copyright removal processApr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. 5 must-dos for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 1,000 ways to redirectApr 13, 2017 by Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report]Apr 6, 2017 by Greg Sterling According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget & 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New, unconfirmed Google ranking update ‘Fred’ shakes the SEO worldMar 9, 2017 by Barry Schwartz The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs […]
The latest updates give Android users access to emoji and GIF suggestions as they type and the ability to share GIFs in supported apps.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Upcoming webinar — Tips for better brand/agency creative collaborationFeb 21, 2017 by Digital Marketing Depot We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent placement in Google. Want to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just for driving to your destination […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: Google Q4 search growth aided by changes other than ETAsJan 24, 2017 by Ginny Marvin Overall paid search growth remained steady in Q4. Separate device bidding among the drivers of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts officially resigns from Google Jan 19, 2017 by Barry Schwartz Matt Cutts is the new director of engineering at the US Digital Service. He has been on leave with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Newly-granted Google patent sheds light on how the search engine sees entitiesJan 13, 2017 by Dave Davies Columnist Dave Davies explains a recent Google patent which hints at how the search […]
You've probably heard sayings like, "Life's about the journey, not the destination," but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google studying ways to deal with offensive search suggestions & resultsDec 16, 2016 by Danny Sullivan Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released […]
The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms like Instagram have implemented click-to-purchase buttons, Alexa and Cortana became a household names, and Snapchat Spectacles are the talk of the town — […]
While Bing ranked multiple topics -- everything from top searched celebrities to tech trends -- it didn't share its most popular search term for the year.