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SEO

SearchCap: Bing JSON-LD, Google Search app & Gboard update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor will help WeWork offer ‘holistic’ proposition to enterprise customers Mar 6, 2018 by Greg Sterling It will now be able to manage customers’ physical and digital presence. Optimize your search, […]

SearchCap: Google AMP email, link building & PPC teams

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]

4 ways to get more out of Bing Ads

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a lucrative opportunity for […]

SearchCap: Mobile app SEO & Google pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Four new search trends in mobile app discoveryFeb 2, 2018 by Brian Solis Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what […]

SEO

SearchCap: Bing Hotel search ads, AMP rankings & SEO AI

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing. How AI can uncover […]

SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Fundamentals of writing meta descriptions don’t change with longer search snippetsDec 14, 2017 by Barry Schwartz Google has officially commented about what webmasters should focus on when writing meta descriptions […]

SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Law firms spamming Google My Business: Don’t trust your money or your life to them!Nov 30, 2017 by Joy Hawkins Many local businesses are guilty of violating Google My Business guidelines […]

SearchCap: Ask Google, SEO cookbook & SMX recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO ‘do more with less’ cookbookNov 1, 2017 by Bobby Lyons How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his […]

SearchCap: Bing Ads max clicks, link building & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible […]

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]

SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]

SearchCap: AdWords optimization, SEO on Twitter & organic traffic

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]

SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some […]