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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google is tackling fake news, and why it should not do it aloneNov 30, 2016 by Ian Bowden What can Google do to combat fake news? Columnist Ian Bowden illustrates […]
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Search Console is undergoing infrastructure updatesNov 10, 2016 by Barry Schwartz Due to the infrastructure updates, some of the Google Search Console reports may be wrong or buggy. Boost […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 9 hard truths about linksNov 8, 2016 by Julie Joyce Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Where […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take the State of Search Survey from SEMPO & Search Engine LandOct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penguin looks mostly at your link source, says GoogleOct 10, 2016 by Barry Schwartz When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their […]
We’re only six weeks away from MarTech Europe in London, November 1–2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology and management. I’m excited to give you a preview of what the conference will deliver, but first… If you […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Access up to 5 AdWords accounts with one loginSep 13, 2016 by Ginny Marvin Also, no need to confirm user access invitations anymore. Seeing Google Keyword Planner down? You’re not […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Friday’s update was not due to the Penguin algorithmSep 6, 2016 by Barry Schwartz Google’s John Mueller told us to cross off Penguin from the list of explanations for the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz trims product line to focus on search, lays off 28% of staffAug 17, 2016 by Barry Schwartz Moz, a company many SEOs have grown to love, announced they have made […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to censor Bing.com in the EU for Right To Be Forgotten searchesAug 12, 2016 by Amy Gesenhues According to the announcement, Bing’s updated RTBF policy for the EU will use […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nearly 60 percent of searches now from mobile devicesAug 3, 2016 by Greg Sterling Hitwise examined hundreds of millions of queries across 11 key categories. Search for Hey Siri commands […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP breaks out of news into the main Google search resultsAug 2, 2016 by Greg Sterling The company says that AMP pages will not receive a rankings boost. New Google help […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google returns special presidential candidates box that previously omitted Donald TrumpJul 27, 2016 by Barry Schwartz Google blames “technical bug.” Sanders continues to show as having Google: There is no PageRank […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands Now on Tap to translate app screens, discover button & barcode scanningJul 6, 2016 by Barry Schwartz Google Now on Tap has added three new features for Android devices. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
In a follow-up to last month's column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in betaJun 22, 2016 by Ginny Marvin After years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple brings Siri to Mac, new exposure for non-Google search engines Jun 13, 2016 by Danny Sullivan Soon, you will finally be able to search the web from your Mac desktop […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing filter buttons for Shopping ads: Filter by local availability, top rated and moreJun 9, 2016 by Ginny Marvin The new test offers more opportunity for ad exposure beyond the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads to support Expanded Text Ads: Shows new ads creator UIJun 7, 2016 by Ginny Marvin Advertisers will be able to run AdWords’ new longer text ad format on Bing, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Merchant Center Feed Rules to make formatting shopping feeds easierApr 27, 2016 by Ginny Marvin A self-service tool to fix errors, add custom labels and more right in Merchant […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature […]
Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this "dark" web traffic.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ accounts no longer required for leaving local reviews in Google Apr 4, 2016 by Barry Schwartz Google revamped the interface to add reviews on local results and dropped the Google+ […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The real impact of Google’s new paid search ad layout on organic searchMar 29, 2016 by Winston Burton We’ve heard a lot about how Google’s changes to its paid ad display […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Contradicting other data, Compete says search traffic growing on the desktop Mar 25, 2016 by Greg Sterling Firm argues number of searchers and searches per user have grown significantly on the […]
Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Mar 23, 2016 by Lori Weiman In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to boost mobile-friendly algorithm this MayMar 16, 2016 by Barry Schwartz Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon. 6 strategies to build links for your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Send AdWords alerts directly to Slack with this AdWords script libraryMar 10, 2016 by Russell Savage Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows […]