Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
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Microsoft launched revamped Bing Webmaster Tools
With this launch, Bing added a URL inspection tool with some exciting features.
Shopify tradeoffs: What to consider before selecting your next e-commerce platform
Shopify makes it easy to start selling, but there are limits to its SEO and customization capabilities.
Bing published WordPress plugin to submit content immediately to Bing’s search index
You can now get your WordPress content indexed immediately using Bing Webmaster Tools plugin.
Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
This start-up is using AI to suggest emojis, social content for SMBs
HelloWoofy wants to streamline social for small business.
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website signals.
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search visibility.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.
Several WordPress SEO plugins are on the fritz
Site owners using Google Analytics Dashboard for WP, Yoast SEO and Rank Math should check for the following issues.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Page load time and crawl budget rank will be the most important SEO indicators in 2020
Based on my own testing, PLT and CBR are the technical aspects I believe will determine website success, or failure, in the new year.
Here’s how to set up the Google Site Kit WordPress plugin
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.
Google launches Site Kit plugin for WordPress
WordPress users can see data pulled from various Google products.
Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly.
Revenge of the small business website
VC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.
In response to Google change, Yoast SEO will opt users into all snippet features by default
The change comes with versions 12.2, coming October 1.
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on desktop.
What really matters in Google’s nofollow changes? SEOs ask
Who benefits, who will implement the new attributes and how much change should sites expect?
Analysis of SMB site builders finds connection between vendor and rankings
WP Engine, Squarespace perform well, market-leader Wix does not.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search results.
Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching.
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further customization.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
Here’s what you need to know about image optimization for SEO
Google's updated image search interface isn't the only tool keeping the spotlight on visual content and product discovery.
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search engines.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Google launches News Initiative subscriptions lab for publishers
The company also announced new fact-checking tools and other efforts to stop the spread of 'misinformation.'
A WordPress safety plan for SEOs and developers
How to protect your WordPress site from attack and keep it safe and secure.
AMP user experience updates include video, lists, more
The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year.
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool.
Accelerated mobile pages: Are they worth it?
An update on where Google's AMP project stands today offers insight into whether it’s worth adopting for your own website right now.