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Tracking the Accelerated Mobile Pages (AMP) Project

AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]

SearchCap: WordPress AMP & Google fake reviews issue

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets […]

6 types of negative SEO to watch out for

The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]

SearchCap: Baidu AMP, paid search bids & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and […]

SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley […]

SearchCap: New Google design, Yahoo in review & top stories

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]

SearchCap: Vote says Google, link truths and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 9 hard truths about linksNov 8, 2016 by Julie Joyce Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Where […]

SearchCap: Yandex Palekh algorithm, Yext reviews & more search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext Reviews product is pre-optimized for Schema, balances reviews across sitesNov 2, 2016 by Greg Sterling Company says that capturing more reviews will help with local ranking. Yandex launches new algorithm […]

SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]

SearchCap: Google forecasting, SEO analytics & RFPs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]

SearchCap: Google Merchant Center update, SEO & Chrome

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for […]