SearchCap: Apple iOS9, Yelp Paid Reviews & Google Now On Tap Examples
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Now On Tap Finds In-App Answers, Navigates Between Apps Seamlessly
Like a monkey swinging from tree to tree, Google Now on Tap is able to navigate between apps and generate more information about the content in apps without ever conducting a formal search. Those capabilities were demonstrated earlier today at SMX Paris. Danny Sullivan was in the audience tweeting about a Google Now on Tap […]
- What To Do When Your Link Building Campaign Fails
So, your link building campaign didn’t perform as expected — now what? Columnist Casie Gillette weighs in on how we can learn from our mistakes.
- Leveraging Brand Mentions For Marketing & Links
Columnist Andrew Dennis notes that consumers are likely discussing your brand online. The question is, how will you use this information?
- Yes, Now You Can RLSA With GA (With Limitations)
You can now create and remarketing lists for search ads with Google Analytics in AdWords, but there are some limitations.
- Apple Boosts iOS 9 Intelligence With Proactive Siri, Expanded Search & In-App Deep Linking
In announcing some of Siri’s new “proactive” capabilities yesterday at WWDC, Apple’s Craig Federighi said the company was “Enhancing how you use your device but without compromising your privacy.” A not-so-indirect swipe at Google, this approach also suggests limitations out of the gate. Federighi discussed a cluster of “intelligent” enhancements to Siri and search intended […]
- Yelp Starts Showing Evidence Of Review Fraud
Yelp now shows evidence of review fraud directly to their users, with screen shots and notes.
- Used Car Sales & SEO: Two Tales Of Woe
Columnist Chris Liversidge walks through some major SEO problems plaguing two well-known second-hand car intermediates.
- Apple Brings Public Transit, New Search Capabilities To Maps
As anticipated, at its WWDC conference today, Apple introduced public transit routing as part of iOS 9 Apple Maps upgrades. It also introduced new local search capabilities, which are part of a broader search initiative that we discuss separately. The company did not announce anything new regarding indoor mapping however. Enhanced indoor location capabilities and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Mobile Now Accounts For 22% Of All Email-Generated Revenue & 45% Of All Email Clicks
- Why Social Media Insights Are A Gold Mine For Inbound Marketers
- Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
- iPhone-Friendly Website Strategies Every Brand Should Be Considering
- Apple’s News App In iOS 9 To Take On Flipboard & Facebook
Search News From Around The Web:
Local & Maps
- The Demise of Yahoo Maps – An Expert Viewpoint, brightlocal.com
Link Building
Searching
- Bing Ads Testing Call to Action Boxes in Top Search Results Ads, The SEM Post
- Seeking More Bookings, Airlines Limit Sites That Show Their Fares, New York Times
- Vine Updates Search Results To Include Actual Vines, Not Just Hashtags And People, TechCrunch
- World’s Most Private Search Engines Relaunch with New Design, startpage.com
SEO
- 10 simple SEO mistakes to avoid, blogs.constantcontact.com
- 20 Tips to Reverse Engineer Your Competitor’s SEO, ignitevisibility.com
- 20 Tips to Reverse Engineer Your Competitor’s SEO, ignitevisibility.com
- 3 SEO Predictions You Need to Know for 2016, www.jeffbullas.com
- Demonstrating ROI of SEO In Media & Publishing Companies, SiteVisibility
- Google Does Not Support Subdomains For Site Name Schema, Search Engine Roundtable
- Google Really Calls Them Featured Snippets, Knowledge Cards & Live Results, Search Engine Roundtable
- The impact of Google’s Mobile Update on our website, webanalyticsworld.net
- Why To Pay Attention to Bing SEO, blog.raventools.com
SEM / Paid Search
- Getting Ready for Bing Ads Shopping Campaigns, SEMrush Blog
- Google Changes Shopping Campaign Feed Specs – What You Need to Know, RKG Blog
- Top Performer Campaigns: Case Study of Hipster PPC, PPC Hero
- Using the New AdWords Keyword Planner Benchmarks for Competitor Analysis, The SEM Post
Search Marketing
- Why All Sites Need to Go HTTPS, According to Google, The SEM Post
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