SearchCap: Bing Ad Network, AdWords Data & SEO Games

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Quick Wins To Beat The SEO Waiting Game
  Feb 17, 2016 by Dan Bagby
  Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.

• 5 Link-Building Techniques You’ve Been Neglecting
  Feb 17, 2016 by Pratik Dholakiya
  Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.

• Microsoft Introduces Advertisers To The Bing Network
  Feb 17, 2016 by Ginny Marvin
  What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.

• A Primer On Automating AdWords With Structured Data
  Feb 17, 2016 by Frederick Vallaeys
  Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.

• The Perfect Recipe For Creating Killer Content
  Feb 17, 2016 by Digital Marketing Depot
  This e-book from Act-On Software is designed to help you learn how to create effective marketing content to support your sales and marketing programs. It explores the ingredients for an effective marketing content mix and looks at how to apply that recipe to your own content marketing endeavors. Whether you’re a B2B or B2C marketer, this […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Rolls Out Instant Articles To All Publishers
• Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015
• Gmailify From Google Gives You Google Now, No Gmail Required
• Twitter Rolls Out GIF Search For iOS, Android And The Web
• Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel
• Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop
• How To Compile A Top-Notch Competitive Analysis For Search
• 3 Requirements For A Successful Link Building Campaign
• How To Make Attribution Data Actionable
• Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement
• A Sports Fan’s Perspective On Media Metrics
• 2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon
• Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free
• MarTech Today: Jivox’s Social Proof, Lytics’ Content Analyzer & Wikimedia
• Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps
• The Savvy Brand’s Guide To A Successful Brand Ambassador Program

Search News From Around The Web:

Industry

• Getting to grips with Google: Interview with Barry Schwartz, therecipeforseosuccess.com.au
• Google My Business & Ads Looking For Beta Testers, Search Engine Roundtable

Local & Maps

• Drawing circles in Google Earth, Google Earth Blog

Link Building

• Filter by Crawl Result and Get a List of Your Broken Pages, Majestic Blog

Searching

• From Amharic to Xhosa, introducing Translate in 13 new languages — now over 100 in total!, Google Translate Blog
• Google wants to run elections on its website, Quartz
• Search Challenge (2/17/16): Where are people moving to and where are they moving from?, SearchReSearch

SEO

• 30% of Websites That Ranked 7 Years Ago Are Not Raking Now – and Google Is Not Responsible, sistrix.com
• Google Adds Crawl Status Reports to Data Anomalies Page, thesempost.com
• Google: We’re Still Talking About Giving You More Than 90 Days Of Data In The Search Console, Search Engine Roundtable
• Should Google Penalize Articles For Not Providing A Date/Timestamp, Search Engine Roundtable
• Why Would A Mobile-Friendly Site Rank Drastically Worse On Google Mobile, Search Engine Roundtable

SEM / Paid Search

• Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro, Moz
• Google Testing New Product Listing Ads Style in Yahoo Search Results, thesempost.com
• New in Apps: Share of Voice; now iPad/tablet optimized, Bing Ads Blog
• Reminder: Upgrade your AdWords destination URLs by March 25th, 2016, Google Ads Developer Blog
• The AdWords Script To Create Ads In Bulk, PPC Hero