The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Topic: Share of voice
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Why GA4 alone can’t measure the real impact of AI SEO
Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.
Share of voice: Why it matters for your brand and how to own more of the space
Share of voice shows how your brand stacks up. Learn how to calculate it, why it matters for SEO and marketing, and how to grow your digital presence.
Share of search: Measure your brand’s visibility in the SERPs
Share of search tracks your brand’s search demand vs. competitors. Learn why it matters, how to measure it, and tips to boost your market visibility.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
How to measure brand visibility in AI search (before you disappear)
Learn why good SEO practices—content, links, UX—still power visibility in AI search.
YouTube expands Content Takeovers to offer exclusive advertising on more inventory
Brands now have the option to pay for their ads to exclusively appear on creator channels, ensuring a 100% share of voice.
How much of the market do you really own?
Share of search can reveal the truth.
How to prepare your e-commerce ad strategy for an uncertain Q4
What your eCommerce ad strategy should look like for Q4 based on COVID-19’s impact in the first half of 2020 and predictions for the quarter.
Martech Spotlight: How Kenshoo does digital commerce ad management
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces.
Bing Ads app gets multi-user access to toggle between accounts & ability to add funds
Quickly navigate between multiple accounts, get actionable insights and add funds to prepay accounts on the go.
SearchCap: Bing Ad Network, AdWords Data & SEO Games
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Quick Wins To Beat The SEO Waiting Game Feb 17, 2016 by Dan Bagby Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan […]
SearchCap: The Day In Search, September 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: iPhone 5 Won’t Change Mobile Search, But Can Nokia? With the launch of the iPhone 5, perhaps the most eagerly awaited electronics launch ever, speculation has been rampant on the impact […]
SearchCap: The Day In Search, April 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Q1: Revenue Beats Expectations, Search Up 8 Percent A short while ago Yahoo released Q1 earnings, which exceeded financial analysts’ consensus estimates. Total revenue was $1.22 billion, up 1 percent […]
New adCenter Metric Launched: Share of Voice
adCenter recently launched Share of Voice (SOV) metrics to their standard reports. SOV reporting helps advertisers optimize PPC campaigns by providing information about how often they are earning impressions; for example, when the ad is placed on the first page in the auction. In general, if you have a high SOV, you have an opportunity […]
Protect Your Brands With Collaborative Bidding
Bidding on the same keywords without a collaborative strategy spells risk for internal competing brands. Not only can it result in one brand stealing potential clicks and traffic from another, but it also can drive up the CPCs for both. This pattern can quickly lead to increased costs and lower ROI. Ultimately, when internal brands […]
Supporting A Global Brand Campaign With SEM
On the heels of launching Yahoo campaigns in three countries in eight days on an incredibly tight timeline, it makes sense to take a small step back and jot down a few thoughts about what went right, what went wrong, and how to improve next time.