SearchCap: Bing Snapshot Expands, How “Right To Be Forgotten” Works & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Expands Snapshot With New Food & Drug Entities
  Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further […]
• Baidu Hires Andrew Ng, Google’s Lead “Brain”
  Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human […]
• 3 Key PPC Metrics Are Lying To You. Find Out How
  When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail. However, it turns out we are being misled by the data we rely on the most. We’re too quick to take our figures at face value without thinking about what we’re […]
• Top Five Local SEO Myths — And Truths
  There seems to be no end to the range of declared “SEO truths” for local mom and pop shops. Search Engine Optimization strategies that work for the big brands differ from those that work for small, local players, so it’s no wonder that so many local marketers end up confused about how to really use SEO […]
• Search In Pics: YouTube Slide, Google Landscaping & SEO Gingerbread Hearts
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Switzerland’s Honeycomb: Source: Google+ Google Dublin’s Building Bridge: Source: Google+ Google Landscaping: Source: Google+ YouTube […]
• Google Places Bulk Management Tool Integrates New Google+ Feature
  Google announced new updates to its Google Places bulk location management tool this week, including a new Google+ social feature. From Googler Jade Wang’s announcement in a Google Product Forum: Each location in upgraded and verified accounts will have social features automatically enabled. To use social features on a particular location, like making a post, […]
• Flickr Makes Creative Commons Image Search Easier
  Flickr has quietly rolled out a change to its search interface that makes it a lot easier to find images that are licensed through Creative Commons. There’s a new “License” dropdown menu that shows at the top of the search results page, as shown above. It brings Creative Commons search filters right to the user, […]
• The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works
  Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests. In reality, it’s far more limited than it sounds, though the ruling does raise […]
• The Google State Of The Union: Strong Yet Vulnerable
  Earlier today, Google published its annual Founders’ Letter. This is a kind of “Google State of the Union” missive that Google has published annually since it went public. Many bloggers picked up on the following remark in the document penned by Google CEO Larry Page: “[I]n many ways, we’re a million miles away from creating […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Yelpocaplyse Resolved: Yelp Returns After 3-Hour Lunch Break
• How The Second Machine Age Will Transform Marketing
• Vendors, Listen Up! Here’s How Your Marketing Software Can Stand Out
• With Latest $200M Round Pinterest On Path Toward IPO
• 3 Steps To Factoring In Upper-Funnel Metrics & Predicting Revenue
• Google Names Ivy Ross As First Head Of Glass Division
• 10 People Who Want To Be Forgotten By Google, From An Attempted Murderer To A Cyberstalker
• Smartphone Share: Another Look At Devices Vs. Web Traffic
• Spredfast Releases Spark, A Social Tool For In-The-Moment Marketing
• Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions

Search News From Around The Web:

Industry

• David Tibbs of Digital Maze and Internet Extortion, Live United Blog
• Google Cookie Choices Domain Name: Response to EU Ruling About Right to Be Forgotten?, Bill Hartzer

Link Building

• Third-party toxic links incur Penguin’s wrath: IphoneFixed analysis, linkresearchtools.com
• Leveraging Your Content To Build Links For You, www.97thfloor.com

Local & Maps

• Google Maps Adds Elevation Profiles To Bike Routes To Help You Avoid Those Steep Hills, TechCrunch
• Google Maps Adds Elevation Profiles To Bike Routes To Help You Avoid Those Steep Hills, TechCrunch
• Google Maps Pokémon Challenge Winners Without Reward?, Search Engine Roundtable

Search Marketing

• Video: Google Says No Update, EU’s Right To Be Forgotten, Bing On Links & More, Search Engine Roundtable

SEM / Paid Search

• 7 Questions your boss will ask about Pay Per Click, koozai.com
• How to Reach Your Local and Mobile Customers with Bing Ads, Bing Ads Blog
• The 10 Monthly Tasks Every Account Manager Should Be Doing, PPC Hero
• How to Reach Your Local and Mobile Customers with Bing Ads, advertise.bingads.microsoft.com
• The Complete Guide to the “Top vs Other” Report, 3Q Digital
• Think You’re Cut Out for Being A PPC Manager? Take This Quiz, www.beyondthepaid.com

Searching

• Google Now Bill Reminder Integration Rolling Out Now, www.androidpolice.com
• Through the Google lens: search trends May 9-15, Official Google Blog

SEO

• How to Research Local Competitors’ SEO, ePoint Digital, Inc.
• Google: Deleting A Page Won’t Always Remove The Manual Action, Search Engine Roundtable
• How to Calculate the ROI of Your SEO Campaign, quicksprout.com
• 7 Mental Traps That Keep Businesses Down in the Local Rankings, www.localvisibilitysystem.com
• The Shifting SEO Landscape in 3 Infographics, Crazy Egg