SearchCap: The Day In Search, February 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conversions one per-click and Conversions many-per-click columns. With the change, advertisers will be able […]
• With Nadella’s Appointment, The “Search CEOs” Now Run Google, Yahoo & MicrosoftSatya Nadella being named CEO of Microsoft isn’t just big news for Microsoft. It’s big news for search. For the first time in ages, the three major search companies in the US are all run by CEOs who either came out of a search-background or have a solid understanding of it. Despite the attention search […]
• Search Marketing Expo – SMX West, March 11-13 in San Jose, CA. Register Now!Join the most accomplished internet marketers in the world at SMX West, March 11-13 in San Jose, CA. Check out the agenda & speaker roster, featuring three days of tactic-rich sessions, keynotes, invaluable networking opportunities, and more. All Access, Workshop, Search and Social Media Boot Camp passes available – Register now!
• Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce SuiteIn a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new capabilities: 1. Dynamic Product Listing Ads creation is an […]
• Google Maps App Now Continually Searching For Faster RouteGoogle quietly pushed out an update to the iOS version of the Google Maps app that now checks for faster routes to a destination as you drive. The new iOS version of the Google Maps app and the Android app will notify you if there’s a faster route available while you are in transit. Here […]
• The Link Builder’s Brick Wall, And How To Vault ItAfter having more of a management role in my company for the last few years, I’d almost forgotten how easy it is to burn out when it comes to link building. But lately, I’ve been in the trenches myself, and I’ve approached that brick wall that we all hit at some point. Luckily, I’ve learned a few […]
• Start The New Year With A PPC Health Check: Part 2Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t something that is done in 20 minutes — […]
• Doodle 4 Google Contest Asks, “What Would You Invent To Make The World A Better Place?”Google announced its newest “Doodle 4 Google” contest today, asking young artists to create a doodle around the theme, “If I could invent one thing to make the world a better place…” According to the announcement, parents, teachers and after school programs may submit applications on behalf of students in kindergarten through 12th grade. Submissions […]
• Live @ SMX West: What Is Hummingbird & The Entity Search RevolutionGoogle’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.” Google has made huge strides toward achieving that goal, most recently and notably through its Hummingbird algorithm update. Many observers believe that this […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• A Quick Death: Facebook Kills Off Open Graph Collections For Developers
• Infographic: Facebook’s 10th Birthday, Key Milestones To The Anniversary
• Yahoo Strikes Deal With Mocean Mobile To Form New Premium Mobile Marketplace
• Yep, Twitter Was A Real-Time Marketing Circus On Super Bowl Sunday
• Ace Metrix Names Microsoft’s “Empowering” Ad Most Effective Super Bowl Ad This Year
• It’s Official: Satya Nadella Is The New Microsoft CEO
• How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account
• Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

Search News From Around The Web:

Industry

• SMX Israel 2014 Recap, Search Engine Roundtable

Local & Maps

• Google Category Tool Updated – Third Party Categories Added, Mike Blumenthal

Link Building

• Filthy Linking Rich: How to Passively Attract Valuable Links, Moz

Searching

• Google Now Is Adorable When It’s Confused, Gizmodo

SEO

• Implementing the Hreflang tag, Branded3
• Important SEO Factors For 2014, Overit
• More on Google’s Javascript Handling, The Google Cache
• Now you have to do SEO, thanks to Google, The Drum
• SEO: what you need to know about on-page optimization, Econsultancy
• Seven useful Google tips for bloggers & publishers, Econsultancy
• Some Essential HTML Code that all Bloggers Should Know, SEO Copywriting

SEM / Paid Search

• 9 AdWords Optimization Tips for Ecommerce Stores from 382 Account Reviews, Search Engine Journal
• AdWords: How it Really Works, Adwords Help Experts
• Automatic Insights: New AdWords Scripts for Changes in CTR and Campaigns Over CPA, PPC Hero
• Enhanced Campaigns 1 Year Later, PPC Chat Streamcap
• My AdWords wish list for 2014, State of Digital

Search Marketing

• 9 Solutions To Your Disapproved Remarketing Lists, PPC Hero
• Trends in Natural Search, Covario

Strategy

• The essential guide to building your business through Twitter search, businessesgrow.com