SearchCap: Google AMP Errors, Nofollow Links & AdWords Health

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console Adds AMP Error Report
  Jan 20, 2016 by Barry Schwartz
  A new report was added to the Google Search Console under the Search Appearance tab for AMP errors.

• Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings
  Jan 20, 2016 by Greg Finn
  A new study broke down one million Google results. The results show that links and content had the highest correlation with a low Google position.

• The Blogger’s Guide To Nofollow Links
  Jan 20, 2016 by Pratik Dholakiya
  Do nofollow links make you cringe? You’re not alone. But columnist Pratik Dholakiya explains why they’re not so bad and how they can actually boost your site.

• 11 Things To Do Now To Keep Your AdWords Healthy In 2016
  Jan 20, 2016 by Frederick Vallaeys
  Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant.

• Want To Speak At SMX London? Here’s How
  Jan 20, 2016 by Chris Sherman
  The agenda for our upcoming SMX London show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, which will take place May 18–19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Link Wars: The Force Awakens
• Evaluating Link Quality For SEO Campaigns
• Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment
• Can A Hybrid Email Sending Strategy Give You The Best Of Both Worlds?
• Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl
• Now Is The Time For Digital Marketing To Embrace Scarcity
• Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
• Google Files Patent To Replace Social Media Marketers
• Industry Reactions To IAB Uninviting AdBlock Plus To Leadership Summit
• What The 2015 Holiday Season’s 3 Biggest E-Commerce Surprises Mean For Marketers In 2016
• SMS Marketing: An Often Forgotten Goldmine In A Good Mobile Strategy
• Yahoo Adds Native Inventory To BrightRoll Exchange
• A CMO’s View: Amazon’s Neil Lindsay Says Customer Obsession Is Core To Company’s DNA
• Data Security And Privacy: Marketing’s Top Conundrum In 2016
• MarTech Today: iAd App Network, Sophisticated Bots Are Winning & Google Core Algorithm Updates
• Ad Exchange bRealTime Launches Biddr+ for Header Bidding

Search News From Around The Web:

Industry

• Baidu President Says China Is in Transition, Bloomberg

Local & Maps

• The Reasons To Add Apple Maps To Your Digital Strategy, Search Engine People

Link Building

• What Is Anchor Text And How Can I Optimize It?, SEMrush Blog

Searching

• Google On AMP Adoption Rate: No Numbers To Share, But It’s Heading In The Right Direction, Search Engine Roundtable
• Search Challenge (1/20/16): Native American languages in Arizona, SearchReSearch

SEO

• Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand, Moz
• Google Entity Metrics: The Role of Entities in SEO, thesempost.com
• Google Penguin Algorithm Should Launch In Weeks, Search Engine Roundtable
• Google Says Recent Spammy & Hacked Content In Search Results Unrelated To Recent Updates, Search Engine Roundtable
• Have we lost it? SEO integration with design and build, blog.arhg.net
• How to Triple Your SEO Efforts Just By Blogging, ProBlogger
• How to Triple Your SEO Efforts Just By Blogging, ProBlogger
• IndexWatch 2015 – The Winners 2015 in UK: 100 domains with the highest increase in Google visibility, sistrix.com

SEM / Paid Search

• How Mentoring PPC Analysts Drives Great Results, Metric Theory
• 2 Excel Tools To Find Your Next Keyword Target, PPC Hero
• Should You Use Exact Match Keywords?, Certified Knowledge
• Yandex Launches Report Wizard 2.0, Russian Search Marketing

Search Marketing

• How to extract site search terms from subfolders in Google Analytics, Branded3