The Great Decoupling of search and the birth of the agentic web
What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.
Topic: Patrick Stox
Is Google ‘stealing’ your international search traffic with translations? Here’s what we found.
Is Google translating your content without sending users to your site? Here's what’s really happening and how to protect your traffic.
Google AI Mode traffic is untrackable
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
Confused by these Google Search Console errors? Learn what they mean, why they happen, and how to fix them effectively.
First SEO conference for lawyers – Dec 6 in Miami
Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO experts to grow your practice.
Google changes definition of ‘top ads’
A Google spokesperson confirmed that the update was a 'definitional change' and would not affect performance metrics.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
Google testing ads between organic results?
Sponsored posts have been spotted where the third and fifth organic positions usually run in Google's search result pages.
Tracking 20 years of search
Key takeaways and findings from an analysis of seroundtable.com’s historical Google Analytics data from 2003 to 2023.
This day in search marketing history: March 17
Google AdWords further dilutes exact match, plus: DMOZ officially closes, Matt Cutts hints at HTTPS ranking signal and more.
This day in search marketing history: March 16
Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more.
Bing Webmaster Tools to gain Bing Chat and index coverage reporting
Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers understand how Bing Chat users interact with their sites.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 18
Google's SOPA/PIPA prorest, plus: URL changes, Google core algorithm updates, AdWords mobile targeting, stop words and more.
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies.
How marketers can prepare for what’s next in page experience
A lot has change since the Page Experience update rolled out. At SMX Next, Patrick Stox shared tactics to prepare for what's next.
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Google’s new treatment of nofollow links has arrived
Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
SMX replay: Visualizing Auction Insights data for competitive intelligence
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new competitors and more.
SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to Google.
Is link building dead? Depends on who you talk to
Some SEOs argue any form of proactive link building is a waste of time. Some say it should be apart of any SEO strategy. So which is it?
SearchCap: Google speed update, SEO glossary, content outreach and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link to my awesome content, please! Jul 9, 2018 by Jeremy Knauff Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says […]
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
SearchCap: Google My Business insights, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to drive conversions with on-brand SEO copywriting Jul 5, 2018 by Jessica Foster Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message […]
SearchCap: Google replacing video boxes, hoarding content & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google changed the way it works, and no one really noticed Jun 19, 2018 by Patrick Stox If you missed the changes Google made late last year on labeling country services, […]
The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes
The SEO and SEM community recognized the industry's top performers last night during the SMX Advanced Conference in Seattle.
SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves usApr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world’s […]
SearchCap: SMX Insights, Google Doodle & charity
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Stop! Think twice before using nofollow attributes on your websiteMar 16, 2018 by Patrick Stox Using page-level nofollow attributes? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links […]
SearchCap: Google AMP ads, political ad laws & keyword cannibalization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to […]