SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools

  Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs hold off.

• 4 Easy & Honest SEO Mistakes That Could Penalize Your Site

  You did everything right when optimizing your site for search — or so you thought. Contributor Neil Patel explains where you may have gone wrong.

• Type Or Speak “Hodor” To Google & Get A Game Of Thrones Surprise

  Google and its Google Search App now have a special surprise for “Game of Thrones” fans. Saying or typing “Hodor” causes Google to respond as Hodor would — speaking all in Hodor. Along with recent updates including new Now cards and a “flip a coin” feature, Google’s Search App has gained the Hodor support. Saying, “Ok Google, […]

• For The Trifecta, Bing Ads Rolling Out Close Variants On Phrase Match

  Bing Ads has already announced the switch to include close variants on Exact Match and Broad Match Modifier keywords. Now Phrase Match keywords will also get the close variants treatment. With close variants, ads trigger on search queries that closely resemble the keyword — plurals, misspellings, abbreviations, and the like — while still adhering to […]

• French Court Trying To Impose Right-To-Be-Forgotten Decision On Google Worldwide

  Google is facing daily fines of €1,000 in France, under a punitive ruling tied to the Right-to-Be-Forgotten (RTBF), unless it removes links to an article from its index globally, according to The Guardian. Several politicians in Europe have recently suggested that the RTBF should extend to all Google results worldwide, not just country level indexes. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps
• Patriots’ #1MillionPatriots Twitter Celebration Interrupted By A Racist Troll
• Volvo Creates Virtual Reality Tour Of XC90 SUV
• Survey: 64 Percent Want Gov’t To Regulate Advertiser Data Use
• How To Hack The B2B Buying Cycle
• Though People Trust Other Consumers Most, Brands Still Have A Role To Play
• Marc Jacobs Beauty Makes Instagram Shoppable With A DIY Effort
• Google+ Makes It Easier To See Your Mentions
• Mike Myers And His Sears Canada Employee Brother Attempt To Save The Company With An Ad

Search News From Around The Web:

Industry

• Google, Partners Target Illegal Fishing With New Technology, Wall Street Journal
• Google’s French arm faces daily €1,000 fines over links to defamatory article, The Guardian

Local & Maps

• The Hitchhiker’s Guide To The New Google My Maps, www.searchinfluence.com

Search Marketing

• Video: Will Matt Cutts Return To Google, Penguin & Panda Rumbles, AdWords & Bing Mobile, Search Engine Roundtable

Searching

• Google Quick Answers With Show Me How Links, Search Engine Roundtable
• Mozilla Firefox Will Display Ads on Homepage & New Tabs, www.thesempost.com
• Sponsored Posts In Google’s In The New Box, Search Engine Roundtable

SEM / Paid Search

• 3 Helpful PPC Browser Tools, www.ppchero.com
• 4 AdWords Geo-Targeting Tactics to Optimize Across Multiple Locations, www.lunametrics.com
• Approved Limited Messaging in BingAds, blogs.msdn.com

SEO

• 18 Search Rankings Factors You Can’t Ignore, www.searchenginejournal.com
• 6 Signs You Should Bring Back Your Old SEO Agency, SEMrush Blog
• Be Intentional about Your Content & SEO Goals or Face Certain Failure, Moz
• SEO: Optimizing Product Content on Amazon, www.practicalecommerce.com
• SMB: Local SEO Shortcuts!, CanuckSEO
• Step-By-Step SEO Strategy Development: An Interview With Steve Wiideman, www.searchenginejournal.com