25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
Topic: Neil Patel
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
The future of search visibility: What 6 SEO leaders predict for 2026
AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Index bloat in SEO: What it is & how to fix it
Too many low-value pages in Google’s index? Learn what index bloat is, how it hurts SEO, and the steps to clean up your site for better crawl efficiency.
Content decay: What it is and how to fix traffic drops
Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and keep your content fresh, relevant, and visible in search.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
How to become a recommended solution provider on Google entity lists
Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search.
This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
How AI will change the future of search engine optimization
AI will completely change SEO as we know it. From optimization to link building, it will significantly impact every aspect of SEO.
NP Digital acquires keyword research tool AnswerThePublic
AnswerThePublic will be integrated with UberSuggest to give users visualizations of Google searches and content ideas.
Your eleventh-hour SEO intel on Google’s Core Web Vital metrics
With page experience a definite search ranking signal moving forward, improving web performance and optimizing rich media becomes even more important to business success.
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
DuckDuckGo is growing fast but not enough to grab SEOs’ attention
The search engine's share is small but some of its metrics are better than Bing's, according to a third party analysis.
SearchCap: Google Hotel Finder, Google Maps Timeline & Bing Revenge Porn
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John […]
SearchCap: Google Carousel Expands, Yahoo Java Deal & Markup Spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Signs Deal With Oracle To Attract New Users Via Java Installs Yahoo hopes to repeat the success of last year’s Mozilla Firefox partnership, which grew its search share in the […]
SearchCap: Google Maps Offline, App Indexing & Structured Data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Breakthrough: Search And Navigation Without A Connection Google continues to add features and capabilities that keep its maps that much ahead of the competition. Coming out of I/O yesterday […]
SearchCap: Google Mobile Algorithm Done, Cortana App Integration & Google Voice Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Custom Voice Actions For Third Party Apps Voice Actions will allow users to not only launch but explore content in apps. For Task Completion, Cortana Now Integrates More Deeply […]
SearchCap: Google’s New Mobile Algorithm, This Week’s Search In Pics & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider Interstitials When Mobile-Friendly-ing Your Site For Google Columnist Mark Munroe explores an element of mobile SEO that may not have occurred to some webmasters. Everything You Need To Know About […]
SearchCap: FTC’s Leaked Google Document, Google & Twitter & Spring Is Here
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Accelerate Your Career With Marketing Analytics You Can Use – March 24 Webcast Learn how to use analytics to quickly gain smarter insights and improve marketing performance. Search In Pics: Analytics […]
SearchCap: Google AdWords “Call-Only” Ads, Link Building Techniques & Google Misclassifies Websites As Hacked
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New ‘Call-Only’ Ad Types Arrives In Google AdWords To Make Mobile Easier A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns. Search […]
SearchCap: Google Gets Firehose, Google Algorithm Tweaks & Yahoo Gemini
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gemini Gaining Mobile Search Share, But Not At Google’s Expense, Yet A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut […]
SearchCap: Pinterest Search Customized By Gender, Dissecting Organic Traffic & Expedia Buys Travelocity
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] Click share also rose on Bing’s product ads, doubling from Q3. Pinterest Search Is Now Customized By Gender Aiming […]
SearchCap: SEO Mistakes That Could Penalize Your Site, Bing Ads Offers Close Variants On Phrase Match & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & SSL: A Conversation With Jon Henshaw Of Raven Tools Google says it will boost rankings for HTTPS sites, but, in an interview by contributor Clark Buckner, Henshaw recommends SEOs […]
SearchCap: Duane Forrester No Longer With Bing, Animated GIFs In Bing Images & Paid Search Roundup
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Economic Impact of SEO Media Services- November 6 Webcast Using an outside expert resource for global SEO and earned media services can make your search marketing campaigns a valuable investment. […]
SearchCap: Google Analytics Tag Manager, Bing Ads Twitter Followers & Google Voice Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Rolls Out New Tag Manager Tools Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google […]
SearchCap: The Day In Search, October 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want Better Google Analytics Data? Learn To Tag Your Campaigns! One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways […]
SearchCap: The Day In Search, October 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Gestures: How Users Could Be Sharing Their Opinion Facebook “Likes” have become a universal way to share or promote a piece of content on a blog or website (or Facebook […]
SearchCap: The Day In Search, August 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Direct Google’s Crawl To Your New and Updated Pages Today, Google launched a new way for site owners to request that specific web pages be crawled. How is this different from […]