SearchCap: The Day In Search, April 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Bing Ads Says Product Ads Are Coming This Summer (U.S. Only)
  Today Bing Ads announced on its Developer blog that they plan to roll out Product Ads in the U.S. sometime early this summer. The ad unit follows AdWords Product Listing Ads format with thumbnail image, merchant information, price and optional promotional text included in the ad. Bing says they are testing the Product Ads format […]
• Google’s Matt Cutts: Don’t Be The Sucker That Buys The Spammy Domain
  Matt Cutts, Google’s head of search spam, posted a video answer to the question “Can I buy a domain that used to have spam on it and still rank?” Matt explains that there can be two penalties here, one on the manual side and one on the algorithmic side. If this was a manual penalty, […]
• Live @ SMX London: Facebook’s New Graph Search & Its Marketing Implications
  In January, Facebook unveiled its first major move into the search space: Facebook Graph Search. Graph Search is not just another index of the Web, however. Rather, it’s powered by what people are liking and sharing, leading to vastly different results than you’d see on Google. And while it’s not currently a direct threat to […]
• Unstructured Data: Turning Chaos Into Performance
  As advertisers, we’re bombarded daily with new ways to work with our data, many of which promise to streamline and maximize our efforts. Yet, while all of the tools and possibilities for digital advertising can lend significant potency to our marketing strategies, they can also result in frenetic chaos. Advertisers need to find ways to […]
• Search Takes On Even Greater Role In Foursquare 6.0
  This morning, Foursquare is rolling out version 6.0 of its app. It puts a new search box “front and center” at the top of the screen to emphasize the local search capabilities of the app. It also adds or enhances other features to make it easier to find places and things to do. The company […]
• Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo
  The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs […]
• Google Adds A New Webmaster Annotation For Multilingual & Multinational Sites
  Google’s Pierre Far, Webmaster Trends Analyst, announced on the Google Webmaster Central blog a new annotation designed to help communicate redirects and languages to Google for multilingual and multinational web sites. The annotation is designed to work with homepages of multinational and multilingual sites that are configured to point users to localized pages, either via […]
• Google Adds Non-Profit Details To Knowledge Graph
  Google announced on Google+ that the Knowledge Graph now supports searches for non-profit organizations. Now, when you search for some non-profits by name on Google, Google will show on the right hand side, in the Knowledge graph box the nonprofit’s financials, cause, assets, tax ID, tax code, recent Google+ posts and more. This seems to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Social Ad Revenue To Grow 18.6% By 2017
• Surprising Twitter Stories Emerge At Conferences
• Facebook Incorporates Third Party Data Into All Ad Targeting
• Relationship Reconciliation: GM Comes Back To Facebook Ads After Messy Breakup
• The HTC First: How Facebook’s New Phone Ruins FairSearch’s Competition Complaint Over Android
• WSJ: Yahoo Wants Deeper Relationship With Apple
• Report: US Mobile Ads To Reach $7 Billion This Year, Big Companies Dominate
• Blab Offers Marketers A Crystal Ball, Giving Insight Into What Will Trend Next

Search News From Around The Web:

Applications & Portal Features

• Gmail: 9 years and counting, Official Gmail Blog
• Google’s Forthcoming Chat Client “Babel” Shows Up All Over The Web In Screenshots, Bug Reports, Forums & More, TechCrunch

Business Issues

• Google sold Frommer’s Travel — but kept all the social media data, paidContent.org
• Running a software team at Google, Volatile and Decentralized
• Google Street View helping Lithuanian taxman find dodgers, The Times of India

Local Search & Maps

• Google Maps Reviews From April 2013 Go Missing, Search Engine Roundtable

Link Building

• What’s Wrong With Niche Link Selling Networks, Irishwonder
• How to Create and Promote Successful Social Media Giveaways (and build SEO Links), Search Engine Journal
• Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study], Search Engine Watch

Searching

• Card-Style Google Translate OneBox, Google Operating System
• World’s Leading Search Engines Recognize LRMI as Education Metadata Standard, Learning Resource Metadata Initiative
• Slow Searching: #TwitterSearch, Twitter

SEM Industry

• Former Google Engineer Fighting With Googlers & Mat Cutts On Hacker News, Search Engine Roundtable

SEO & SEM

• 20 Questions to Ask Before You Hire an SEO Agency in Post Panda/Penguin Era, Search Engine Journal
• Do Not Ignore Google Webmaster Tools Notifications, Search Engine Roundtable
• Experiment-Driven Web Publishing, SEO Book
• How the Google Panda Algorithm Works, SEO Theory
• The Total Guide To Product Listing Ads, PPC Hero
• Bing Ads March Release: New Reporting Tools and International Support, Bing Ads Blog
• New feature: Site Performance, raventools.com
• Relevance and Trust is the NEW SEO, Search News Central
• Tread Carefully If You Hear Any Of These From An SEO Agency, Search Engine Journal
• What if Author Rank Never Happens?, Copyblogger
• Why Your Keyword Strategy Is Incomplete Without User Intent, HubSpot