SearchCap: The Day In Search, August 15, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Banners For (SEM) Dummies & HTML Every Online Marketer Should Know
  In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, Banners for (SEM) Dummies, and HTML That Every Online Marketer Should…
• 
  Search In Pictures: Ask Rafting, Yahoo’s DJ, & Jerry Yang Looking Pretty
• 
  AdSense For Feeds Is Now Available To All Google Publishers
  Google Operating System reported they are now seeing the Google AdSense for Feeds option in their AdSense account set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering is…
• 
  T-Mobile To Be First Carrier Of Google Mobile Phone, Android
  Smartphone Is Expected via Google from the New York Times reports that T-Mobile will be the first carrier of the Google’s Android powered mobile phone. HTC is the manufacturer of the phone’s hardware, while Google is heading up the software for the phone. The phone is expected to launch as…
• 
  Human Hardware: Searching With The Basal Ganglia
  In the last column, we explored how navigation can become a habit. Ann Graybiel’s work shows how regular paths become etched in our basal ganglia, limiting the need for conscious interaction. When we do something enough and the situation seems familiar, we can cruise through on autopilot, saving our…
• 
  Reactions To SMX Brazil
  Our first SMX Brazil conference ran last week and by most accounts was quite a success, with over 500 attendees. Search Engine Land columnist Sara Holoubek was there and offers her thoughts on both the conference itself and the reactions of other attendees in her SMX Sao Paulo Wrap Up….

Search News From Around The Web:

Applications & Portal Features

• Updates and Bug Fixes for August 14th, Blogger Buzz
• Google Blogger Adds Feedback Vote Buttons, Google Blogoscoped

Business Issues

• A new kind of code coming this fall, Yodel Anecdotal
• Ben Ling Lands (Back) at Google – This Time, at YouTube, AllThingsD
• Google Defamation Suit in India Threatens Blogger’s Anonymity, Wall Street Journal
• Rumormonger: Layoffs coming in AOL’s datacenters?, Valleywag
• Yahoo Appoints 2 Icahn Allies to Its Board, New York Times
• Yep, It’s True, AOL To Acquire SocialThing, SOMEWHAT FRANK

Local, Maps & Mobile

• Could StreetView imagery be used to enhance Google Maps accuracy?, Google Earth Blog
• Russia Ranks 4th in Mobile Internet Penetration, Quintura blog
• Tip of the week: Learning from Mapplets, Google LatLong
• Virtual Earth U.K. Partner Event, Virtual Earth, An Evangelist’s Blog

Link Building

• B2B SEO: Link Building, yoast.com
• Improving Your Chance of Link Bait Inspiration, Site Visibility
• Whiteboard Friday – How the Link Graph Works, SEOmoz

Paid Search & Contextual

• A Poor PPC Account Structure Will Make Your Campaign Suffer, PPC Hero
• adCenter UK 2nd Birthday, DaveN
• Google AdSense Testing Black Borders Without Consent, Search Engine Roundtable
• Happy Birthday Microsoft adCenter UK – adCenter Blog for Advertisers, adcentercommunity.com
• Seeing clicks but no revenue?, Inside AdSense

Searching

• Google Slightly Adjusts Results Bar Color, Google Blogoscoped
• Yahoo! drops Boolean support, Pandia

SEM Industry

• Bruce Clay SEO Training Info: CA, NY and Beyond!, BruceClay.com
• Ranking Software & Google’s Opinion, Search Engine Roundtable

SEO & SEM

• Google SERP Bias? Google Knols Best, Search Engine Watch
• Relieve Googlebot of Unnecessary Work, Search Engine Journal
• The Evolution of SEO, Search Engine Watch

Web Analytics

• Exclusive: A Look at Google Ad Planner Data Vs. Comscore, John Battelle’s Searchblog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• The PR Roadblock On The Road To Blissful Blogging
• 30+ Great Web Tools You Might not Know Yet but Should
• Don't Fall For The "Most Dependable" Award
• Better social media targeting – how to create WordPress page templates to display different social media buttons