SearchCap: The Day In Search, August 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
  To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attribution capabilities Google has planned for the next few months. With cross-account conversion tracking, you can create one snippet of code to use across […]
• Chrome Getting Closer To Releasing New Tab Page
  It looks like Chrome’s New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users. In their continued quest to speed up search […]
• Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]
  Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression share, when compared to text ads, has slowed some since its holiday season peak in […]
• Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia
  It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world clearly shows that shifts in budget allocation reflect the stories we see […]
• 9 Things We Should Never Stop Doing in Link Building
  A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that there is a lot […]
• Live @ SMX East: What Are The Most Important Search Ranking Factors?
  Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes are minor, but if your site happens to be subject to the “new rules” you need […]
• Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites
  Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly’s content optimization platform. Parse.ly just […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Says Run Your Promotions From Your Page, No Contest App Required
• Smartphones Driving Nearly Twice The Commerce Of Tablets — comScore
• Twitter Hires Its First Head Of Commerce To Make Shopping In 140 Characters A Reality
• Facebook Govt Data Requests Dominated By US
• HomeAdvisor.com Rebrand Efforts Include Switching More Than 10 Million URLs
• Amazon Launches Mobile Associates API For Game & App Developers
• Yahoo Updates Verticals, Injects More Native “Stream Ads” Into Content
• Facebook Settles “Sponsored Stories” Litigation For $20 Million
• 5 Ways To Turn Number Vomit Reporting Into Valuable Business Action
• Facebook Driving More Than 2x Twitter Traffic To Parse.ly’s News Clients
• Infographic: How Retargeting Through Facebook Exchange Works
• Yelp CEO Initially Didn’t Like Name “Yelp,” Sounded Like “Cry For Help”

Search News From Around The Web:

Industry

• Google and the NSA: Who’s holding the ‘shit-bag’ now?, The Stringer
• BRIEF-UK’s Office of Fair Trading to look into Google-Waze deal, Reuters
• It’s Time For Microsoft To Hand The Keys To Bing Over To Yahoo!, Forbes

Searching

• Relationships between Search Entities, SEO By The Sea

SEO

• Follow Google Guidelines: What’s The Risk as White Fades to Black?, SEO Book
• Google Wants More From Your Reconsideration Requests, Search Engine Roundtable
• Handling your copywriting client’s feedback: 5 do’s & don’ts, SEO Copywriting
• How To Still Get Full Benefit From Guest Posts (With Google’s Blessing), Search Engine People
• Kick Ass Local SEO Strategies from Around the World, clambr.com
• SEO in 2013: Do’s and Don’t Do’s, State of Search
• SEO Measurement Mistakes Pt 3: Crawling & Indexation Metrics, Luna Metrics

SEM / Paid Search

• Using Excel for Pay Per Click, PPC Chat Streamcap

Search Marketing

• What SEO Bloggers Should and Should Not Share, SEO Theory