SearchCap: The Day In Search, February 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]
Barry Schwartz on February 13, 2013 at 5:00 pm | Reading time: 5 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]
Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 percent level that it was at in November — all according to the latest comScore search engine rankings for January 2013. Google’s market share rose from 66.7 percent in December to 67 percent in January. Bing’s market […] - Panic Flu Searches May Have Tricked Google Flu Trends Into Thinking Things Were Worse
Google Flu Trends has been a critical tool for many trying to gauge the severity of influenza since its launch in 2008. Each year, Google Flu Trends attempts to show flu prevalence based off of flu-related Google search queries. Flu Trends has been quite accurate throughout its history … until this year. Nature.com reports that Google Flu Trends […] - Search Funnel Data Now More Actionable In AdWords
Google just announced that data from search funnels will now be incorporated in the campaigns, ad groups, keywords, and ads tabs where it will be easier to act on. This is a welcome change for all advertisers; advanced advertisers will find it easier to incorporate the additional conversion metrics into their strategies and newer advertisers may […] - How To Use Social Networks To Create Laser-Targeted B2B Advertising Campaigns
The bane of most search marketers’ existence is search query ambiguity. Is a user searching for [one night stand] interested in an illicit affair or a piece of antique oak furniture for his bedroom? Does the query [internet security] reflect the needs of a consumer fed up with viruses or a CIO looking for a […] - The Rise Of Programmatic Branding In RTB
Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers. This is largely because RTB has worked very well for performance advertisers. The ability to buy impressions one at a time (and more recently, […] - A “Cool” Google Rich Snippet For Snow Conditions
Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow report] in Google and up came a rich snippet showing the snow conditions on that mountain. Here is a picture: As you can see, this rich snippet is pulled from the data on onthesnow.com. It […] - Green Ribbon, Minimum Wage, Climate Changes: Google Searches For The State Of The Union
Last night, President Obama gave his State of the Union address. During his address, Google was plotting how his speech impacted the types of search queries done on Google last night. Google was sharing statistics and charts throughout the night on their Google Politics Google+ page. Here are some of the interesting trends we saw […] - Foursquare Improves Android App, Makes Search More Prominent
Foursquare has introduced a new version of its Android app. As the company says in its blog post there are three primary changes: More prominent “Explore” search box at the top of the screen. A map at the top of the screen displays your network’s most recent check-ins (which opens a larger map). A left […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Play Gives Email Addresses To Developers, Raises Privacy Issues
- Why I’m Glad Google Play Gives Developers Customer Data
- Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express
- Oracle V. Google Part Deux: The Copyright Appeal
- Global Handset Sales Fall But Smartphones Continue To Gain
- Forget Opens: The Stat You Really Need To Track Is Sales
- Twitter: State Of The Union 2013 Tweet Volume Nearly Double 2012 Level
- From Twitter, To Bing & Google: The State Of The Union Goes Social
- Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands
- Live Blog: Arrested Development & Netflix At Dive Into Media
Search News From Around The Web:
Business Issues
- AOL adds gdgt to its Have-list!, gdgt blog
- Baidu: The Google of China with Facebook-eque problems, nasdaq.com
- Google files patent lawsuits against BT, Reuters
- Oracle vs Google legal war begins a new chapter, newsandinsight.thomsonreuters.com
- Sky Email service moves from Google to Yahoo! platform, Telecompaper
- The Google Guys grow up but not apart, Fortune
- YouTube Files Appeal Against Regulator In Russia Over Content Blocked By New Firewall, TechCrunch
Local Search & Maps
- How To Merge Google+ Local and Google+ Business Pages, blog.autorevo.com
- The Nitty Gritty Of City Landing Pages For Local Businesses, SEO Igloo Blog
Link Building
- February Mozscape Index is Live, SEOmoz
- Transform Link Building into Brand Building for 2013, Search Engine Journal
Searching
- Solving Systems of Linear Equations One Step at a Time, Wolfram|Alpha Blog
- When Google got flu wrong, nature.com
SEO & SEM
- Analyzing 34 million searches for (not provided), WebpageFX Weekly
- Enhanced Campaigns – the Hidden Boost for AdSense and Parking Payouts, PPC Associates Blog
- Google Webmaster Tools Notification For Site Served By Two Domains, Search Engine Roundtable
- How Google’s Javascript Bot Can Ruin Your Website, Michael Gray
- How many types of messages does the webspam team send to Webmaster Tools?, YouTube
- Let’s Talk GOMCHA (Google Online Marketing Challenge): My Reflections As A Mentee, SEER Interactive
- Page One Domination: How To Protect Your Brand Search Results, koozai.com
- SEO & PPC: friends with benefits, econsultancy.com
Video, Music & Image Search
- Google Disables Reporting Offensive Images Directly In Google Image Search, Search Engine Roundtable
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