Google unveils new ad tools and updates for mobile app developers
Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions."
Topic: Real-time bidding
Google Ads will no longer respond to hybrid multicall requests
The platform's next move in transitioning to real-time bidding auctions for publishers will be implemented in January.
Google is rolling out programmatic bidding for limited ads
Publishers should seek legal advice before leveraging this feature as it involves the use of invalid traffic-only cookies.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
Google AdSense moves to a first-price auction model
By the end of the year, advertisers can expect to pay the full amount of their bid instead of the second-highest bid.
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
It enables access to Google Ads' Smart Bidding capabilities.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Native advertising, the new marketing workhorse
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time to 0.17 percent, according to Google. In contrast, native ads enjoy much higher CTR and […]
Are you still bidding like it’s 2007?
Why conventional bidding methods leave money on the table.
Selling Ads On A CPM Basis
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
Yandex Reports 62% Share Of Russian Search Market With Q1 2014 Revenue Up 36%
Yandex 2014 first-quarter earnings release shows the Russian search engine’s revenue was up 36 percent year-over-year since the first quarter of 2013, totaling RUR 10.9 billion ($305 million). The site’s share of the Russian search market averaged 61.9 percent, with search queries growing 21 percent from the first quarter of last year. Yandex net income […]
SearchCap: The Day In Search, February 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]
SearchCap: The Day In Search, January 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Report: PLAs Drove 28% Of Google Non-Brand Ad Clicks In Q4 Google Product Listing Ads generated 28% of Google non-brand clicks in Q4 according to RKG’s latest Digital Marketing Report released […]
SearchCap: The Day In Search, December 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]
Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?
Let’s keep this BS free. For years now, we (as an industry) have been talking about some mythical overlap between search and display, demonstrating how both channels should be managed by the same team. The theory goes that when they are put together, we start defying the laws of math, and that 1 + 1 […]
How To Make Unstructured Data Actionable In Display
I wrote recently about the new era of display marketing, and how real time bidding and other advances are bringing the precision and performance of search advertising to display. Well…a new era of unstructured data is also upon us. A widely cited 2011 IDC study found that the amount of data in the world is […]
Google Simplifies Site-Specific Bidding on Display Network
Google is eliminating managed placement default bids in an effort to simplify bidding on its Display Network. Now Display Network advertisers who use managed placements will only have to deal with a regular default bid and a Display Network default bid. The change will go into effect March 15. They effect managed placements only, which […]
Report: Google Buys Invite Media, Optimization And Media Buying Platform For Ad Exchanges
Adding to its display media assets, Google has reportedly acquired Invite Media for an undisclosed sum. The purchase price estimate is $70 million. Invite Media’s platform “Bid Manager” enables agencies and media buyers to buy across ad exchanges more efficiently. First there were ad networks, then ad exchanges to make buying across networks more efficient. And now […]
It’s A Great Time To Be A Search Marketer…It’s About To Get Better
Recently, my agency has been putting a lot of time and resources into the ad exchange space. For those of you paid search folks with SEM blinders on, let me elaborate because the opportunity here for those with paid search experience is about to open up tremendously in the next few years. Ad exchanges are […]
Google Formally Announces New DoubleClick Ad Exchange
DoubleClick’s advertising exchange has been in the works since at least 2007 and before Google acquired the company. But this morning Google is formally announcing the new DoubleClick Ad Exchange, which reflects a milestone of technology and platform integration between Google and its DoubleClick unit. Google sees this an an opportunity to attract more display and […]